Theseus - Selaus asiasanan mukaan "Competitor analysis"
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Competitor Analysis Process: A Proposal for the Critical Power Business
(2019)This thesis focuses on developing the Competitor analysis process for a Product Marketing organization, which is a part of a global company competing in electrical industry. Increasing competition necessitates the sharpened ... -
Identifying a digital marketing strategy for a start-up entering the UK entertainment sector. Case study: Evenses
(2019)The purpose of the research was to identify a digital marketing strategy for a case study start-up Evenses, entering the UK entertainment sector. This thesis aims to explore the crucial steps required when building a digital ...

