Theseus - Selaus asiasanan mukaan "Consumer Behaviour"
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How customer service effects the consumer experience and journey : Case Hennes & Mauritz
(2019)The purpose of this study was to identify how customer service effects the consumer experience and the consumer journey at Hennes & Mauritz. Hennes & Mauritz is one of the largest fashion retailers in the world and the ... -
How fashion e-retailers need to adapt to the needs of future customers (Generation Z) in Sweden and Finland?
(2019)The aim of this research is to answer the question on “how e-retailers need to adapt to the needs of future customers (Generation Z) in Sweden and Finland” by measuring whether the changes facing the fashion e-retailing ...

