Theseus - Selaus asiasanan mukaan "Consumer behaviour"
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How to create Viral content? : The advantage of Virality and Viral Marketing strategies to help spread one’s message
(2019)The key purpose for the thesis research was to understand the importance of Virality and Viral Marketing concepts. Understanding the topic will assist businesses and individuals to realise the countless opportunities that ... -
In the age of streaming services, how can advertisers connect with and influence consumer behaviour of younger audiences?
(2019)The streaming media services have grown massively in popularity during the past ten years and are even set to surpass the traditional cable in viewers in the upcoming years. One group that is adapting to the change perhaps ... -
The Evolution of Personal Selling
(2019)This Bachelor’s thesis explores the evolvement of sales since 1870s, centralizing on personal selling. In addition to that, the implemented research examines the personal selling, its’ characteristics and development in ...


