Theseus - Selaus asiasanan mukaan "Content marketing"
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Challenges of a Content Creator in the Era of Digital Marketing
(2019)The digital era has shaped the marketing world and thus marketers must adapt and find out new ways to attract customers. Today, ‘content’ is a familiar word among digi-tal marketers. The purpose of this study is to examine ... -
The effects of the Facebook algorithm change on social media advertising and content marketing Case: Osuuskauppa Keskimaa
(2018)The social media giant Facebook has changed its news feed order, also known as algorithm, many times. The algorithm published in 2018, prefers posts of friends over public posts, which lowers the visibility of public ...

