Theseus - Selaus asiasanan mukaan "Digital Marketing"
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CASE STUDY: SMAVA GMBH - The search engine results ranking of an advertisement in relation to its effectiveness
(2019)The purpose of this study was to understand if the case company should aim to have its advertisements in high positions on the search engine results page to improve the effectiveness of its advertisements. Research question: ... -
Creating an Effective Price Match Email Marketing Plan: Case Company X
(2019)Comparing prices between companies offering the same products or services is easier than ever before due to the advanced digital opportunities available. The use of the price match policy, companies matching their product ... -
Developing Digital Marketing Strategy for Restaurant X Using Service Design Tools
(2019)Technological innovation and invention of digital platforms has changed the ways of promoting products and services to the customers. Like any other industry, restaurants, have been using digital channels to promote their ... -
Digital Marketing and its impact on Nigerian Small and Medium scale enterprises: A study of iDream Events LTD
(2019)ABSTRACT In a time when technology is taking over everything we do, and the mode of doing business is rapidly going digital, and with the challenges being faced by SMEs in Nigeria, it became necessary to look closely ... -
Identifying a digital marketing strategy for a start-up entering the UK entertainment sector. Case study: Evenses
(2019)The purpose of the research was to identify a digital marketing strategy for a case study start-up Evenses, entering the UK entertainment sector. This thesis aims to explore the crucial steps required when building a digital ... -
Predictive Analytics of Digital Marketing and Sales Pipeline
(2019)The purpose of the final year project was to integrate predictive analytical features to the Marketing Analytical tool of the case company. The primary objective of the project was to implement predictive models for ... -
Some-markkinoinnin vaikutus verkkosivuston kävijämäärään : case: Seniori365.fi
(2019)Tämän opinnäytetyön tavoitteena oli selvittää, miten kohdennettu some-markkinointi voi vaikuttaa verkkosivuston kävijämäärään. Toimeksiantajana on Laurea-ammattikorkeakoulun hallinnoima verkkosivusto www.seniori365.fi. ... -
The effects of the Facebook algorithm change on social media advertising and content marketing Case: Osuuskauppa Keskimaa
(2018)The social media giant Facebook has changed its news feed order, also known as algorithm, many times. The algorithm published in 2018, prefers posts of friends over public posts, which lowers the visibility of public ...







