Theseus - Selaus asiasanan mukaan "E-WOM, brand trust, brand loyalty, E-Commerce"
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E-WOM, BRAND TRUST, BRAND LOYALTY: A STUDY ON SHOPEE IN THE E-COMMERCE BUSINESS SECTOR IN VIETNAM
(2019)The research aims at investigating the relationship among three factors consisting of e-WOM, brand trust, and brand loyalty, especially in E-commerce business sector. To be more specific, the research took Shopee (in ...
