Theseus - Selaus asiasanan mukaan "Marketing"
Viitteet 1-15 / 15
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A Base for Marketing Plan for Niuva Canteen
(2019)This thesis discusses what is marketing in the 21st century with the objective to create a suggestion for a marketing plan for the case company Niuva Canteen, a café located in Kuopio. The theoretical framework focuses ... -
Advertising strategies affecting consumer behavior
(2019)The aim of this Master’s thesis was to address the effectiveness of marketing strategies as part of a successful business plan. The business world is expanding every day. For businesses, specially SME’ it is becoming more ... -
Competitor Analysis Process: A Proposal for the Critical Power Business
(2019)This thesis focuses on developing the Competitor analysis process for a Product Marketing organization, which is a part of a global company competing in electrical industry. Increasing competition necessitates the sharpened ... -
Creating an Effective Price Match Email Marketing Plan: Case Company X
(2019)Comparing prices between companies offering the same products or services is easier than ever before due to the advanced digital opportunities available. The use of the price match policy, companies matching their product ... -
European Wineries' Possibilities of Penetrating the Vietnamese Wine Market
(2019)The thesis provides a broad knowledge of the Vietnamese wine market and gives advice for small and medium-sized European wine producers on entering the market. Primary and secondary data collection are both implemented ... -
How Streaming Is Changing Music Marketing
(2019)Music streaming has changed concretely the way we consume music and the music industry and its operations. From changes in music itself and its production to the way music is sold and how revenues are made. This thesis ... -
How To Develop Best Practice In Instagram Marketing With Limited Resources? : Case WorkPower Oy
(2019)As people’s interaction with online content is gearing more and more towards mobile use, Instagram, which is designed for mobile, provides an additional visual medium for businesses to promote themselves outside of traditional ... -
In the age of streaming services, how can advertisers connect with and influence consumer behaviour of younger audiences?
(2019)The streaming media services have grown massively in popularity during the past ten years and are even set to surpass the traditional cable in viewers in the upcoming years. One group that is adapting to the change perhaps ... -
Marketing Communication Guidelines : Case Company: Verkotan OY
(2019)This bachelor thesis work aims at the improvement of marketing communication guidelines and the research of the theory behind it for business-to-business company Verkotan Oy. The company locates in Oulu, Finland and operates ... -
Marketing Plan For Kesko To Enter The Chinese Market
(2020)The cooperation between the West and the East has become increasingly intense. Owing to the special location of Finland, it has always been acting as a “connecter” of the West and the East. Numerous major Finnish companies ... -
Personal Branding for Graduates
(2019)The objectives of this study are to create a concept of personal branding for recent graduates and shine a new light on the new phenomenon through an examination of current theories. Traditional frameworks of product-based ... -
The Role of Sponsorship in the World Elite Sports. Case: Gazprom — RusVelo
(2019)The research focused on conducting analysis of the role and objectives of sport sponsorship in the professional cycling. The Russian team Gazprom — RusVelo was chosen as the relevant and uncommon case to undertake the ... -
The Vlogging Musician
(2019)The main goal of my thesis is to explore how social media, and explicitly Instagram vlogs, can be used strategically, yet still authentically, as part of the everyday professional life of a touring and recording artist. ... -
VKontakte as a Tool For Event Marketing : Case: Kainuun Liikunta RY
(2019)The aim of this Bachelor’s thesis was to find a budget method of attracting as many participants from the Russian Federation as possible. The main goal to achieve was to determine the most effective method of marketing the ... -
What are the different approaches that global companies have towards local marketing in the Nordic region and their driving forces? Case study of Reebok and Beiersdorf
(2019)This thesis looks at local marketing in the Nordic countries and whether or not global companies treat the Nordics as one or have at least some localised aspects. A literature was conducted to cover basic marketing theory ...













