Theseus - Selaus asiasanan mukaan "advertisements"
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Advertising To LGBTQ+ : Case company : H&M
(2020)This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ... -
Creation of an Alcohol Advertising Company
(2020)The goal of this bachelor’s thesis is to craft an effective marketing plan for JuiceUp Oy, which is in the process of being created by the authors of this document. It will provide bars, clubs and other venues with phone ... -
Culture affecting advertisement. Comparing advertising between Finland and Nigeria
(2022)Advertisement is communication and that’s why culture affects it a lot. It’s important to adapt advertisements to the culture of the target market to be effective. Different countries can use different channels for ... -
Gender Roles Portrayal in YouTube Advertisement in Russia: A look into Russia's gender equality values in the context of Hofstede's and GLOBE cultural frameworks
(2019)Nowadays, gender equality is one of the global issues, and advertising is one of the ways in which gender equality values manifest themselves. Prior research agrees that women normally are the ones stereotyped in advertisements. ... -
Google ads vs Facebook ads
(2022)Google ads or Facebook ads? Which platform would be better for a webdeveloping company's marketing campaign? In order to answer this question, the researcher ran a similar ad on Facebook and Google ads, so that it could ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Improved sales through effective and strategic advertisment : Case study of Olive Bay International
(2012)A few years back, Africans and Asians started migrating to Finland either to study or for other purposes and this influx came with its own needs and challenges, one of such challenges was having their homemade food and ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Marketing strategies and their psychological impact on customers in 2020
(2021)This thesis will examine the question of how promotion works and influences users psychologically. Proving the point that advertising, in general, has quite a complex set of various tools and tricks to prompt a buyer to ... -
Provocative advertising and its impact on young people in Finland – a focus group study of people age 16-25
(2020)There are countless of different advertisements floating all over the world nowadays and people, who can be viewed and consumers, buyers or watchers have a hard time memorizing or being impressed by any of them since they ... -
The impact of advertising on the consumer's buying behavior
(2021)Studying a market, producing a product and selling it are important steps for each company. With technological growth, businesses have efficient means of communication which they use in these interactions, either within ... -
Traditional and Digital Marketing Towards Generation Z
(2020)In the thesis will be discussed the types of marketing tools that can be used to fully utilise the potential that the two very different marketing strategies have. On one hand, marketeers can use the traditional marketing ... -
What are the underlying elements used in ads shown during Super Bowl?
(2021)People are exposed to thousands of advertisements per day which means that advertisements need to be technically of high standard to deviate from others. Psychology has always been a vital factor in marketing and can work ...








