Theseus - Selaus asiasanan mukaan "advertising"
Viitteet 1-20 / 136
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A comparison of advertisement in print and online - An eye tracking study of a magazine : Case study: Juoksija-lehti
(2020)This thesis compares how readers view the advertisement in a Finnish running magazine’s (Juoksija-lehti) print version and digital version. The two magazine formats have identical layout. The study also has the additional ... -
A Lubricant Company’s Advertising Agency Selection
(2024)Advertising is necessary for lubricant companies, as the industry turnover is around USD 164 billion worldwide. However, previous studies have not examined the choice of advertising agencies. Therefore, the study aims to ... -
A marketing communication plan for company X in China
(2022)The main purpose of this thesis project is to assist company X in designing a marketing communication plan with the aim of explicating how to best market intimate care products to women in China. Thus, a further pur-pose ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
A research on controversy marketing of Nike
(2023)Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ... -
A study of tasks replaceable by artificial intelligence in Vietnamese advertising agencies in the near future
(2020)In the age of digital, the marketing race among brands has become significantly more competitive than ever with the advancement of artificial intelligence. The race even occurs between human advertisers and artificial ... -
Advertising and branding in French fashion companies : Case studies of fast fashion, ecological fashion and luxury fashion
(2021)The world of fashion is a world very much impacted by the health crisis and acts a lot in the field of communication. This sector has therefore quickly taken adopted social networks and the Internet to reach its target and ... -
Advertising Communication Model
(2020)To measure the effectiveness of an advertising campaign, marketers refer to apply advertising communication models (Fill, 2013). Beside sales, company is seeking for long-term effect by building brand image, brand awareness ... -
Advertising in Helsinki Airport - Possibilities and Pain Points
(2023)As air travel is picking up after the pandemic and is expected to be back to pre-pandemic levels by 2025, should these years leading to it be used as a time to develop and invest in the things that benefit all shareholders. ... -
Advertising Sustainable Practices : Can fast fashion companies create a sustainable industry by promoting green choices?
(2019)This thesis focuses on fast fashion companies’ sustainable advertising from the aspects of effective advertising channels, ethical advertising practices, and reliability from the customer viewpoint. The purpose of this ... -
Advertising To LGBTQ+ : Case company : H&M
(2020)This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ... -
Advertising, an efficient adaptable technology through time
(2021)Advertising has been created long time ago, for the first aim to give information. During its timeline, its goal has evolved and taken more place in our daily life, the number of ads and advertising agencies is still ... -
An Investigation into Customer Preferences for Online Shopping In South Asia(Pakistan): A Case Study of Daraz.pk
(2020)The purpose of this research study was to investigate changes in customer’s preferences from offline to online grocery shopping in Pakistan. Online grocery shopping is a new way of buying products for household use. ... -
Analysis of the Art Infusion Effect with a Different Type of Art – Illustrative Art
(2020)Background: Art infusion has been tested in the context of visual art. This paper focuses on the exploration of art infusion with a form of applied art, namely illustration, to find out whether and how this effect is ... -
Analyzing the challenges of advertising in culturally polarizing countries: Brazil and Finland comparison
(2023)Advertisement is essentially the methodology in which organizations distribute messages to their target audiences. Communication is a key component of advertising. Communication entails all the factors in which a message ... -
Analyzing the Impact of Personalized YouTube Ads on Vietnamese Gen Z Consumer Behavior
(2024)The background of this study focuses on understanding the dynamics of personalized YouTube ads and their influence on Vietnamese Gen Z consumer behavior. Recognizing the significance of digital platforms in shaping modern ... -
Animations influence on your creative process
(2023)This thesis navigates Nokia's strategic content creation for a product launch, emphasizing tailored video content for diverse audiences. This thesis aims to answer the research question; How does integrating animation as ... -
Branded television content – a beneficial way to build a brand
(2022)Branded television content or advertiser-funded programming is a form of marketing where a brand decides to co-produce a television program to help support its brand building initiatives. This kind of marketing can be a ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Business podcast as a tool to promote own content and engage listeners : comparison between the United States and Spain
(2022)The name podcast was suggested around 2004 for a digital audio file made to download or for streaming. Podcasting has gained popularity, especially in the 2010s thanks to the streaming possibilities and new digital tools ... -
Catching audience interest and creating brand benefits with sponsored content in online news media : case study Iltalehti & Alma Brand Studio
(2022)This thesis demonstrates a holistic view on sponsored content published and created in online news media by applying a case study method on a tabloid media Iltalehti which operates one of the most visited online news media ... -
Celebrities impact on customers behavior
(2022)This thesis will explore the topic of celebrity aliasing to buyers. Now various brands are increasingly resorting to the help of well-known personalities to promote and in-crease sales of their brand. And to understand why ...
















