Theseus - Selaus asiasanan mukaan "beauty care"
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Market research for a Finnish cosmetics firm to enter China : case XXXX
(2024)This thesis was commissioned by the case company XXXX to analyze the current situation, demand, and development trend of the Chinese cosmetics market, and to evaluate the potential business opportunities for XXXX to enter ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The Influence of Voluntary Eco-Labeling on Customer Loyalty: An Empirical Analysis of Success Factors Using the Example of the European Beauty and Personal Care Industry
(2024)Recently, the field of environmental marketing encountered legislative interventions imposed by the European Union to protect consumers from misleading environmental claims. Ecolabels are used in environmental marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Transparency of skincare brands on Instagram : study on how Naturium, Selfless by Hyram and Krave Beauty demonstrate transparency on Instagram
(2022)With increasing numbers of social media users, better educated consumers and a growing skincare market, the subject of transparency in the industry has garnered some attention. This thesis aims to explore the specific ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad