Theseus - Selaus asiasanan mukaan "behavioural economics"
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Increasing conversion rate of a freemium model health and fitness mobile application - using Behavioral Insights and Design Thinking
(2023)The popularity of mobile health and fitness applications has grown exponentially, and the trend has enabled a growing business industry. Meanwhile, also other consumer subscription applica-tions have grown in popularity. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The use of visual assets in engaging candy shoppers
(2023)This thesis scrutinizes how the visual appearance of confectionery brands should be managed in the in-store environment to ensure maximum potential to influence a purchase decision. Commissioner was confectionery company ...
