Theseus - Selaus asiasanan mukaan "brand awareness"
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Brand awareness enhancement through social media for a Chinese smartphone brand in Vietnam
(2019)This thesis project was commissioned by the author’s employer, a Chinese smartphone brand. The main purpose of the thesis project was to enhance the brand awareness of the company by using a social media strategy. Although ... -
FACEBOOK AS A TOOL FOR GROWING BRAND AWARENESS : How can a new online business increase brand awareness
(2019)This thesis is a practice-based research in the field of digital marketing. The thesis aim is to explore how to grow brand awareness of a new online business with the help of Facebook targeted advertising. The research is ... -
The impact of social media on customer's brand awareness
(2019)Brand awareness is crucial in the hotel industry as it is in any industry or business. Social media is one of the most significant phenomena of the 21st century that it is unavoidably one of the many marketing tools used ...


