Theseus - Selaus asiasanan mukaan "brand communication"
Viitteet 1-3 / 3
-
How to create a flourishing business: a personal brand and a business model for a visual artist
(2019)This thesis presents an authentic personal brand, a frame for the future brand communication and a realistic business model for a visual artist of the case. The purpose of this study was to find ways to grow artistic work ... -
The role of sustainability in brand communication of SMEs using content marketing : case fashion industry in Saarbrücken, Germany
(2019)The purpose of this study was to examine the role of sustainability in the brand communication of small and medium-sized enterprises (SMEs) in the fashion industry. More precisely, the research aimed to find out how ... -
User-driven in-store visuals : How to design user-driven in-store visuals for skincare products in Finland. Case: Lumene ldt.
(2019)In my thesis, I get acquainted with the user-driven design approach and how to utilize it in a store environment when creating shelf graphics and designing clear communication through visuals. I use empathy design method ...


