Theseus - Selaus asiasanan mukaan "brand management"
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Brand Management in Luxury Marketing
(2020)The purpose of this research was to provide the general view of brand management through the aspects of customer segmentation, millennials and young generation, luxury marketing with the new entrance of internet marketing ... -
Brand personality and its impacts on consumers' purchase intentions
(2019)With the influence of globalization and technological development, the use of mass marketing has gradually lost its impacts on target audiences (Barwise & Farley 2005, 70). Nowadays, it is advisable to approach potential ... -
Research on brand management of Guangzhou R&F football club
(2019)This thesis studies the brand management of Guangzhou R & F Football Club. On the tenth anniversary of Guangzhou R & F Football, the club began to carry out brand management in terms of brand building, brand communication ... -
The LuontoHoiva and LuontoVoima quality labels in Finnish Green Care services and their impact on the field
(2019)The aim of this Master's thesis was to research the Finnish Green Care quality labels (GCQLabels) and their impact on the Green Care (GC) field. The framework behind the research, interview and online survey questions was ...



