Theseus - Selaus asiasanan mukaan "branded products"
Viitteet 1-8 / 8
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Beer branding and marketing
(2021)The craft brewing industry has experienced a boom in growth globally. Due to a higher selection of brands of beer, companies must carefully consider the pack aging and label design for their beer product to stand out amongst ... -
Brand Management in E-sport Industry
(2024)The aim of the thesis was to explore brand management in the E-sports industry. The primary objectives were to identify key branding principles, evaluate their application in the E-sports context, and provide recommendations ... -
Development of sustainable BtoB multi-branding strategy Case: Company X
(2021)The focus of this study was to define the needs of BtoB multi-branding strategy to the company X for international business accounts. The aim was to investigate the need for multi-branding approach in international level ... -
Key B2C Luxury Brand Marketing Strategies to Establish Strong Relationships with the Modern Consumer of Luxury Fashion
(2023)This Bachelor’s thesis explores key B2C luxury brand marketing strategies to establish strong relationships with the modern consumer of luxury fashion. The aim of this thesis is to understand trends in consumer buying ... -
Strategic brand identity building for an ecological brand : case 4Fire
(2022)Opinnäytetyön tavoitteena on luoda uskottava ja vahva brändi-identiteetti ekologiselle 4Fire-brändille käyttäen strategisia brändinrakennustyökaluja ja -menetelmiä. 4Firen tavoitteena on olla ensimmäinen suomalainen ... -
The Impact of Brand Image and Identity on Customer Loyalty: Case Wizarding World
(2022)The thesis aimed to determine the identity and image of the Wizarding World film brand and how the relationship of these elements affects customer loyalty. The study was conducted using a qualitative method. Four research ... -
The use of visual assets in engaging candy shoppers
(2023)This thesis scrutinizes how the visual appearance of confectionery brands should be managed in the in-store environment to ensure maximum potential to influence a purchase decision. Commissioner was confectionery company ... -
What is Branding: Finding Differences Between Theory and Practice
(2022)The paper revolves around finding differences between theoretical material about branding, opinions of experts in branding and consumers - the people for whom the branding was created. To see a full image of the definition ...







