Theseus - Selaus asiasanan mukaan "branding"
Viitteet 1-20 / 363
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A candidate satisfaction for a recruitment process within domestic and international markets
(2023)This desktop research thesis project was completed by the author during the studies in international business majoring in human resources management. The research and studies were supported by using the theories and sources ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
A company-specific collective agreement’s impact on employer brand in the Finnish labor market
(2023)The Finnish government and trade unions have taken steps in the past decade towards companies having more bargaining power over their working terms and conditions in the form of local bargaining and company-specific ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
A Market Expansion Research for F&B Distribution Agents in Ho Chi Minh city, Vietnam: Importing Valio Oddly Good® through Brand Image
(2020)In a highly competitive business environment, customers’ evaluation of the brand image of the product (Valio Oddly Good®) is critical for food and beverages (F&B) firms’ survival. While there are numerous studies on brand ... -
A Marketing Analysis: Finnish Small and Medium-sized Design Companies in Japan
(2020)The purpose of this thesis is to describe Japan as a market region, buying behavior of the Japanese customers, and the interest towards Finnish design products, such as bags, jewelry, and home décor. PESTLE Analysis and ... -
A modular pop-up concept for Mádara Cosmetics
(2021)In this thesis, the key aspects of pop-up stores, their history, development and future are analysed through extensive literature research and put into practice in two pop-up store concepts for Mádara Cosmetics. The ... -
A Renewed Employer Branding Strategy for a Technology Company
(2023)This master’s thesis is concerned with the topic of employer branding. It’s a development-oriented thesis that provides a detailed overview of the main topic and results in a practical, renewed employer branding strategy ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
A research on controversy marketing of Nike
(2023)Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ... -
A study of an international product launch in the Nordics
(2021)The launch of a product is one of the key drivers for a company to gain top performance and at the same time it is the most costly phase of any product development. The processes of product launch have been researched well, ... -
Achieving success in the production of children’s animated content : with an emphasis on brand management
(2023)Tämä opinnäytetyö syventyy vähän tutkittuun aiheeseen: niihin strategioihin, joita brändin omistajat voivat käyttää saavuttaakseen menestystä lasten animoidun sisällön tuotannossa. Menestys tässä yhteydessä kattaa tavoitteiden ... -
Advertising and branding in French fashion companies : Case studies of fast fashion, ecological fashion and luxury fashion
(2021)The world of fashion is a world very much impacted by the health crisis and acts a lot in the field of communication. This sector has therefore quickly taken adopted social networks and the Internet to reach its target and ... -
Affecting people by colors in brand awareness for sales purposes
(2022)The purpose of this thesis is to provide an understanding of the effectiveness of colors in brand awareness. The goal is to find the answer to the research question “How colors can affect brand awareness”. Three main ... -
An analysis of the factors that influence consumers´ decision-making in online shopping : a study of Mantra Craft Store in Nepal
(2024)The thesis aims to study the factors that influence the customers decision-making in online shopping. With the growing number of internet users around the world and the increasing popularity of online shopping due its ... -
Analysing and developing internal and external employer brand of case company XXX Oy
(2022)In today’s highly competitive and talent-oriented business environment, companies are fighting to attract the best talents and skilled employees to work for them. In addition, due to the societal changes, employees are ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Analysing and developing the brand: Kuopion Moottorikerho Ry
(2022)This Bachelor’s thesis was commissioned by Kuopion Moottorikerho Ry. The aim was to study the current state of the brand, and the objective of this study was to create practical solutions for enhancing the current brand ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Analyzing Vietnamese Students’ Perceptions of Lumene in Finland
(2024)This thesis explores the perceptions of Vietnamese students in Finland towards Lumene, a Finnish skincare brand. The aim of this thesis is to explore how Vietnamese students perceive and engage with Lumene. The findings ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Art and Brand Identity: Turning Art Into Business
(2019)This thesis research was conducted in order to construct the brand communication image and implementation for the company Aeffe Moncco. The necessity appeared due to the difficulty found to enter the Finnish art market, ... -
Artist Branding: from a local event to international television format
(2022)The objective of this thesis was to explore the basics of branding an artist against the artistic journey and real-life experiences of an emerging Vietnamese-born artist. The thesis explored the building of the artist brand ... -
Att skapa ett personligt brand inför ett politiskt val
(2019)I dagens läge kan personlig branding anses vara en förutsättning för skapandet av en framgångsrik karriär. Personlig branding handlar till stor del om hur man presenterar sig inför nyckelpersoner som kan vara väsentliga ... -
Att skapa ett starkt personligt varumärke i sociala medier
(2020)Ett starkt personligt varumärke har blivit en viktig konkurrensfördel under de senaste åren speciellt om man jobbar som influerare i sociala medier. Syftet med detta examensarbete är att undersöka hur ett starkt personligt ... -
B2B Influencer Marketing : What to consider for a more efficient strategy and measurement of ROI
(2020)Direct advertising is simultaneously becoming more expensive and losing its effectiveness. Influencer marketing has been a widely used approach in B2C to engage the target group, and with positive outcomes. In the B2B ...













