Theseus - Selaus asiasanan mukaan "brands"
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A candidate satisfaction for a recruitment process within domestic and international markets
(2023)This desktop research thesis project was completed by the author during the studies in international business majoring in human resources management. The research and studies were supported by using the theories and sources ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
A comparative study : China’ s and Vietnam’s inbound tourism marketing strategies
(2021)We proposed our main research question as to how China and Vietnam market their countries as international tourism destinations? To gain a better result of the main research question, we also had three sub-questions to ... -
A Feasibility Study on Refurbished Power-tools
(2021)The thesis aims to conduct feasibility analysis and make recommendations for management of the case company. The case company offers only one premium quality power tools for all customer categories. Due to high price of ... -
A modular pop-up concept for Mádara Cosmetics
(2021)In this thesis, the key aspects of pop-up stores, their history, development and future are analysed through extensive literature research and put into practice in two pop-up store concepts for Mádara Cosmetics. The ... -
A research on controversy marketing of Nike
(2023)Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ... -
A service design approach for Tom Yum Thai Asian Restaurant in Vaasa Finland
(2021)The purpose of this master’s thesis was to conduct a service design approach to Tom Yum Thai restaurant in Vaasa. Restaurateurs are always trying different experiments to meet customer satisfaction and are still looking ... -
Achieving success in the production of children’s animated content : with an emphasis on brand management
(2023)Tämä opinnäytetyö syventyy vähän tutkittuun aiheeseen: niihin strategioihin, joita brändin omistajat voivat käyttää saavuttaakseen menestystä lasten animoidun sisällön tuotannossa. Menestys tässä yhteydessä kattaa tavoitteiden ... -
Adapting digital marketing in FMCG market : A Case study of Fu-Wang Foods
(2023)Nowadays, social media, video-content apps, and the internet are where most individuals spend their time. The reality of consumers has changed, and many now lead parallel lives while maintaining a significant online presence. ... -
Advertising To LGBTQ+ : Case company : H&M
(2020)This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ... -
An analysis of Facebook posts
(2020)Nowadays social media takes an important role in building brands. Social media Marketing has become the strong tool in Marketing strategy for businesses. This study investigates which content types and media types a company ... -
An analysis of visual attention of Finnish consumers (20-28 year olds) on coffee packaging using eye-tracking device : examining the influence of sustainability related labels.
(2024)Packaging is an important tool to communicate with the customer and build a brand image. This study examines visual attention of young Finnish consumers towards coffee packaging, specifically addressing the question whether ... -
An Investigation into Customer Preferences for Online Shopping In South Asia(Pakistan): A Case Study of Daraz.pk
(2020)The purpose of this research study was to investigate changes in customer’s preferences from offline to online grocery shopping in Pakistan. Online grocery shopping is a new way of buying products for household use. ... -
Analysing and developing the brand: Kuopion Moottorikerho Ry
(2022)This Bachelor’s thesis was commissioned by Kuopion Moottorikerho Ry. The aim was to study the current state of the brand, and the objective of this study was to create practical solutions for enhancing the current brand ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Analysis of Marketing Communication Strategies Employed by Small-Scale Mexican Cosmetic Enterprises and Global Cosmetic Industry Leaders for a Sustainable Image Creation
(2024)This bachelor’s thesis examines the marketing communication approaches employed by these two segments of the cosmetics industry. The study was based on/involved both quantitative and qualitative methods. First, the study ... -
Analysis of Vietnamese customers’ purchasing journey for a sucessful market penetration of new coffee product : case Boss coffee
(2019)The coffee industry is seen as one of the most competitive market in Vietnam. There are a lot of big players both local and international which are available since the early 2000s. However, there are still room for new ... -
Analyzing the appeal of collaboration events in MMORPGs among university students
(2020)The thesis aimed to determine if collaboration events are effective in attracting university students into playing Massively Multiplayer Online Role-Playing Games (MMORPGs). The thesis has no commissioner. This topic was ... -
Analyzing Vietnamese Students’ Perceptions of Lumene in Finland
(2024)This thesis explores the perceptions of Vietnamese students in Finland towards Lumene, a Finnish skincare brand. The aim of this thesis is to explore how Vietnamese students perceive and engage with Lumene. The findings ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Artist Branding: from a local event to international television format
(2022)The objective of this thesis was to explore the basics of branding an artist against the artistic journey and real-life experiences of an emerging Vietnamese-born artist. The thesis explored the building of the artist brand ... -
Assessing the feasibility of expanding eBrands Global Oy’s business to Amazon Japan
(2022)The ecommerce market in Japan is attractive because of the high ecommerce penetration rate in the country. However, it is not easy for foreign businesses to enter the market due to the language barrier and differences in ... -
Beer branding and marketing
(2021)The craft brewing industry has experienced a boom in growth globally. Due to a higher selection of brands of beer, companies must carefully consider the pack aging and label design for their beer product to stand out amongst ...
















