Theseus - Selaus asiasanan mukaan "cafés"
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A Business Plan of A Coffee Shop
(2022)This thesis was made during the last study period of the author in one and a half month as a study outcome at Haaga-Helia. The objectives of this product-oriented thesis is to design a unique coffee shop business plan with ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Analysis of Vietnamese customers’ purchasing journey for a sucessful market penetration of new coffee product : case Boss coffee
(2019)The coffee industry is seen as one of the most competitive market in Vietnam. There are a lot of big players both local and international which are available since the early 2000s. However, there are still room for new ... -
Business and marketing ideas for “Play Day” Kids Café in Kotka
(2019)The main goal of this thesis is to develop a business idea of own company and turn it into a potential business. The basis of this work is authors own initiative, which arose after thorough investigation of the market and ... -
Business Plan - Company Coffee & Tea
(2022)Pakistan is a tea loving country; People prefer tea over other kind of beverages. The coffee café culture is relatively new and emerging phenomena in Pakistan and highly potential market opportunities available for the ... -
Business plan for an anime-themed café
(2023)This thesis investigates and analyzes the feasibility and potential of establishing an anime-themed café in Helsinki. The purpose of the study is to assess the viability of this business idea and create business plan based ... -
Business plan for CheapSleep hostel café
(2020)Nowadays demand generates higher requirements for businesses. In order to correspond with other competitors, a hospitality organization must offer their guests all possible services. CheapSleep hostel considers tough ... -
Business plan of a café & grocery store ecosystem
(2021)This thesis work represents a business plan of a new project that is going to be implemented in the near future. A café connected with a grocery store, located on the Kima Prospect in Saint-Petersburg, Russia creates ... -
Business Plan to Startup a Vietnamese Cafe: case: the Vietnam Cafe in Rovaniemi
(2022)This business plan is set to help the author achieve a clear picture of running a business - a Vietnamese café in Rovaniemi as well as Finland. Finland is ranked the second-highest nation which has a large demand for coffee ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Business Plan: Woodentop Health Café
(2020)This is a product-based thesis for Haaga-Helia Bachelor’s degree in International Sales and Marketing. The objective is to create a business plan for the author’s business idea, Woodentop Health Café. The process of writing ... -
Coffee Buying and Sustainability in Cafés in Helsinki
(2020)There are not many things done repeatedly day after day, but drinking coffee is one of them. Coffee is one of the most popular beverages in the world and essential part of daily life to many. Cafés are visited for different ... -
Coffee Shops transforming neighbourhoods, functioning as co-working spaces and third places
(2022)The coffee shop business has been booming in the last 10 years in Istanbul, Turkey. When walking in any part of the city you will most definitely run into a coffee shop. In the thesis we try to understand the impact a ... -
Conceptualizing and designing coffee-based drinks : Case study : Makea Coffee
(2020)The goal of this thesis was to conceptualize and design coffee-based drinks based on Makea Coffee’s customers, their tastes, predilections and desire. The objective of the project was to create products for the company, ... -
Designing a Digital Marketing Plan for a Flower Shop Café: Case Kimppu
(2022)The purpose of this thesis is to create a digital marketing plan for a flower shop café called Kimppu. Kimppu is a new company and as a new company it is competing for attention against other local businesses. As a newcomer ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Engaging generation Z customers in coffee house industry : Comparative analysis of the Vietnamese and Finnish markets
(2020)This thesis concentrated on finding and analysing generation Z customers’ characteristics in coffee house industry,and on how to engage them into the services offerings and operation.Generation Z is expected to play an ... -
Factors affecting customer satisfaction in Starbucks coffee shops : a study on potential customers in Turku, Finland
(2024)Starbucks is a widely recognized international coffee franchise that has established a notable market share in Finland. The Finnish market presents a unique context due to its cultural preferences, customer expectations, ... -
Feasibility analysis of an educational anti-café for people with eating disorders
(2020)The topic of eating disorders is increasingly discussed around the world. Unfortunately, Russia is lagging on this issue. The author faced it when the problem affected her. It was impossible to find reliable information ... -
Gamification and modern digital tools as the main methods of coffee truck business concept
(2023)There is an array of existing coffee shops and cafes that operate both worldwide and locally. Different cafes have own unique concepts, offers and products. The topic of the report will be the new coffee shop concept that ... -
How can self-service technology business models be competitive in the café industry in Finland?
(2022)The competition among companies in the restaurant and café industry is fierce. Yet however, the industry is currently suffering from issues hampering the growth of businesses, such as worker deficit and high costs. ... -
Marketing approaches to increase sales in a coffee shop : case company: Frappua
(2022)There are different ways to increase sales. Market analysis includes the study of two large forces: the microenvironment (SWOT Analysis) and the macroenvironment (Porter’s Five Forces Analysis). This becomes the starting ... -
Meaningful experiences in South Korean theme cafés
(2022)Korea has versatile and competitive café business as well as many unique theme cafés. The use of theme cafés in tourism has no previous research. The theme cafés were studied using Tarssanen & Kylänen’s Experience Pyramid ...
