Theseus - Selaus asiasanan mukaan "coffee"
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A study on Finland market for chicory coffee
(2023)This study aimed to inform people about the potential benefits of chicory coffee as a substi-tute for regular coffee, and to explore attitudes towards caffeine intake in a sample of local Finnish people. To achieve this, ... -
Coffee Buying and Sustainability in Cafés in Helsinki
(2020)There are not many things done repeatedly day after day, but drinking coffee is one of them. Coffee is one of the most popular beverages in the world and essential part of daily life to many. Cafés are visited for different ... -
Coffee Shops transforming neighbourhoods, functioning as co-working spaces and third places
(2022)The coffee shop business has been booming in the last 10 years in Istanbul, Turkey. When walking in any part of the city you will most definitely run into a coffee shop. In the thesis we try to understand the impact a ... -
Conceptualizing and designing coffee-based drinks : Case study : Makea Coffee
(2020)The goal of this thesis was to conceptualize and design coffee-based drinks based on Makea Coffee’s customers, their tastes, predilections and desire. The objective of the project was to create products for the company, ... -
Creating an effective digital marketing plan for a small new coffee shop: ChoCoCha
(2020)Today, with the development of the Internet, people spend a great amount of time online carrying out searches, checking social media, and shopping online. Customers surf the Internet to look for products and services that ... -
Engaging generation Z customers in coffee house industry : Comparative analysis of the Vietnamese and Finnish markets
(2020)This thesis concentrated on finding and analysing generation Z customers’ characteristics in coffee house industry,and on how to engage them into the services offerings and operation.Generation Z is expected to play an ... -
Guideline to Understand Viennese Market for Internationalizing Organic Mexican Coffee
(2022)The following thesis is a project-based research thesis for the BBA Programe in International Business in the major specialization of Marketing in the Haaga-Helia University of Applied Sciences. The purpose of this ... -
How can a Belgian high-end coffee craftsman increase its sales ? Case company : Emmanuel Dabin
(2022)The main objective of this thesis was to carry out a research process to find out what strategies Emmanuel Dabin could put in place to differentiate itself from its competitors in order to increase its sales on the Belgian ... -
Potential Distribution of Vietnamese Coffee in the Finnish Market – Case Trung Nguyen Legend
(2022)This bachelor thesis was conducted as market research in the Finnish coffee market. The necessity of the thesis resulted from Trung Nguyen Legend’s interest in distributing its coffee products in Finland. The main objective ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Research of the habit and hobby of drinking coffee of Finnish people and the possibility of importing Vietnamese coffee to Finland
(2021)The main objective of this thesis is to understand the Finnish coffee drinking habits and tastes, to consider the possibility of importing Vietnamese coffee to Finnish market. Information was collected through ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The impact of sustainable farming practices on Ethiopian coffee producers
(2024)This thesis investigates how Ethiopian coffee growers are affected by sustainable agricultural methods, concentrating on small-scale growers. Ethiopia, the country where Arabica coffee originated, depends largely on coffee ... -
Using Service Marketing in Establishing a Cafe-bakery in Finland
(2019)In order to gain customer attraction and retention, service is the key to create a lasting relationship between the service provider and customer. The purpose of this thesis is to firstly analyze the customers’ expectations ...









