Theseus - Selaus asiasanan mukaan "consumer behaviour"
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A Comparative Investigation into Social Media's Impact on Generation Z and Millennial Consumer Choices.
(2023)This in a bachelor’s thesis performed for the program in Business Service Solutions and Languages with a major specialisation in Marketing Sales and Service. The research concentrates in investigating the impact of social ... -
A Market Expansion Research for F&B Distribution Agents in Ho Chi Minh city, Vietnam: Importing Valio Oddly Good® through Brand Image
(2020)In a highly competitive business environment, customers’ evaluation of the brand image of the product (Valio Oddly Good®) is critical for food and beverages (F&B) firms’ survival. While there are numerous studies on brand ... -
A market research of Finnish consumer perception of Chinese pure tea
(2024)Although coffee is the most popular hot drink in Finland, tea still has a development trend in Finnish culture, especially in the context of increasing consumer demand for natural, organic and healthy products. The purpose ... -
A marketing plan for Bistro Koi
(2023)Competition becomes tougher as more and more Japanese restaurants are established. To survive, Bistro Koi needs a marketing plan to help differentiate from competitors. This bachelor’s thesis looks at how to create a ... -
A research on controversy marketing of Nike
(2023)Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ... -
A Study Investigating Consumer Attitude and Behavior of Generation Z towards Genetically Modified Plant-Based Foods in Finland
(2021)Genetically modified (GM) food is developed as a potential sustainable solution to mitigate urgent global food security issues, improve human health, environment and agricultural trade. However, due to the controversies ... -
A Study of Consumer Buying Behaviour and Consumers' Attitude on Sustainable Production and Consumption in the Food and Beverage Sector
(2019)Global consumption patterns are unsustainable. It becomes obvious that efficiency gains and technological advances are not sufficient enough to sustain global consumption. Therefore, consumers have to focus on sustainable ... -
A study of consumers' behavior in female intimate care on Chinese E-commerce platforms
(2021)The purpose of the study was to understand consumer behavior regarding female intimate care products on Chinese e-commerce platforms. The study aimed to discover the factors Chinese consumers consider important and affect ... -
A study on determinant factors of young Vietnamese people's green consumption
(2020)This thesis examines the green consumption of young Vietnamese people. The aim of the study is to find out what factors are influencing these young people in forming their green consumption intention and what factors ... -
A study on the Finnish consumers’ attitudes and interest toward Neobanks
(2022)The regulation and practices of the banking sector changed significantly in the wake of the 2008 financial crisis. This change created an opportunity for FinTech companies to enter the market, which has since enhanced and ... -
A view of Sustainable: Refashioning clothing’s environmental impact A cooperation between Portugal and Finland
(2021)Fashion is one of the industries with the most negative environmental and social impact, so it is imperative to change the paradigm towards sustainability. The objective of this dissertation is to understand how ... -
Adapting digital marketing in FMCG market : A Case study of Fu-Wang Foods
(2023)Nowadays, social media, video-content apps, and the internet are where most individuals spend their time. The reality of consumers has changed, and many now lead parallel lives while maintaining a significant online presence. ... -
Adoption of voice technology: a qualitative study of Finnish consumers
(2022)The objective of the study is to identify and find drivers and barriers to adoption of voice technology amongst Finnish consumers. A research framework based on different technology adoption behavioural theories, in ... -
An Analysis of Sustainability and Consumer Buying Behaviour in the Food Retail Industry
(2020)Sustainability is a trending topic in today’s world. Businesses and consumers are consuming Earth’s resources in a fast manner and unfortunately, the resources are scarce. Sustainability means enduring into the long-term ... -
An analysis of the factors that influence consumers´ decision-making in online shopping : a study of Mantra Craft Store in Nepal
(2024)The thesis aims to study the factors that influence the customers decision-making in online shopping. With the growing number of internet users around the world and the increasing popularity of online shopping due its ... -
An analysis of visual attention of Finnish consumers (20-28 year olds) on coffee packaging using eye-tracking device : examining the influence of sustainability related labels.
(2024)Packaging is an important tool to communicate with the customer and build a brand image. This study examines visual attention of young Finnish consumers towards coffee packaging, specifically addressing the question whether ... -
An authentic overnight experience: What does glamping look like from the perspective of foreign luxury tourist visiting Finland?
(2023)This thesis is a qualitative research study exploring the luxury tourism and glamping in southern Finland from perspective of a foreign luxury tourist visiting Helsinki metropolitan area. The thesis is part of Service ... -
An exploration of international and Finnish students' online shopping behavior
(2024)The primary objective of this thesis was to explore the online shopping behavior among International and Finnish students in Kuopio. The purpose of the study was to understand their preferences, decision-making process, ... -
An In-depth Analysis of Consumer Behaviour in Passenger Car Purchase Decision-Making Process. Factors, Impacts and Consequences for the Automotive Industry
(2023)Automotive industry was described as a constantly changing and evolving field. For decades it was developing more and more advanced technologies in vehicle manufacturing that ensured the production of reliable and powerful ... -
An Investigation into Customer Preferences for Online Shopping In South Asia(Pakistan): A Case Study of Daraz.pk
(2020)The purpose of this research study was to investigate changes in customer’s preferences from offline to online grocery shopping in Pakistan. Online grocery shopping is a new way of buying products for household use. ...



















