Theseus - Selaus asiasanan mukaan "consumer culture"
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A market research of Finnish consumer perception of Chinese pure tea
(2024)Although coffee is the most popular hot drink in Finland, tea still has a development trend in Finnish culture, especially in the context of increasing consumer demand for natural, organic and healthy products. The purpose ... -
An Investigation into Customer Preferences for Online Shopping In South Asia(Pakistan): A Case Study of Daraz.pk
(2020)The purpose of this research study was to investigate changes in customer’s preferences from offline to online grocery shopping in Pakistan. Online grocery shopping is a new way of buying products for household use. ... -
British Home Comforts in Finland via UK Internet Shopping Sites- A Web Guide
(2019)The purpose of this thesis was to determine the shopping behaviour of Brits in Finland, comparing to the general theories of consumer buying behaviour and associated cultural theories. The thesis starts with the ... -
Cosmetic Brand Value In The Finnish Market
(2023)Tämä opinnäytetyö tutkii kosmetiikkabrändin merkitystä Suomen markkinoilla ja brändin arvoa. Tutkimuksessa käsitellään muun muassa; brändin pääoman merkitystä, suomalaista kuluttajakäyttäytymistä, asiakasuskollisuutta ja ... -
Green consumerism : the buying behaviour of late millennials and gen z in the German non-alcoholic beverage industry
(2021)The main objective was to examine which external or internal factors motivate members of the generational cohort of Late Millennials and Gen Z to participate in green buying behaviour, in the context of the German non-alcoholic ... -
How Does TikTok Marketing Affect The Buying Behaviour Of Young Adults In Finland and Sweden?
(2023)This bachelor's thesis investigates the impact of TikTok on the purchasing behavior of young adults in Finland and Sweden, with a primary focus on marketing strategies. The study delves into TikTok's role in the digital ... -
Impact of Consumer Behavior towards Bakery Products
(2023)Abstract Author(s): Hiral Patel (GBMY22K) Title of the Publication: Impact of Consumer Behavior Towards Bakery Products Degree Title: Master’s in Global Business Management (Full-Time) Keywords: Consumer Behavior, ...






