Theseus - Selaus asiasanan mukaan "consumer goods"
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The Challenges of Content Creation in Fast-Moving Consumer Goods Marketing in Central and Eastern Europe
(2020)This Bachelor’s Thesis examines the challenges content creators face when creating content for the marketing purposes in Central and Eastern Europe (CEE). The primary objective of the study was to identify the challenges ... -
The Power of Kraft Paper Packaging as a Competitive Advantage for FMCG: Exploration of Consumer Attitudes and Choices
(2020)One of the major trends of today, environmental friendliness has been changing business around the world. With the rising demand for ecologically safe goods and production processes, companies are taking actions to reduce ...

