Theseus - Selaus asiasanan mukaan "consumer research"
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Market entry research to the Japanese wellness market Case Terhen Oy
(2023)The Finnish sauna has become an increasingly popular form of maintaining health and wellbe- ing around the world. Although its historical roots come from Finland, various other countries have their own versions of sauna, ... -
Research of the Travel Preferences of Young Finnish Adults in Transportation and How They Are Affected by Sustainability
(2023)This is a research-based thesis about the travel preferences of young Finnish adults in transportation and how the travel preferences are affected by sustainability. The purpose of this research is to find out what are the ... -
Study of consumer behavior : case of Glostars : how a company can benefit from consumer research
(2021)The objective of the study was to conduct consumer research among users of the case company. Research aims to identify what influence consumer behaviour has on marketing activities and how to use the consumer research to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Unveiling consumer perceptions of special effects in cosmetic packaging : a case study to Metsä Board
(2023)This thesis is a research about the special effects used in cosmetic packaging and the images they evoke in consumers. The goal of the study was to find out what kind of special effects communicate the product's attractiveness, ...


