Theseus - Selaus asiasanan mukaan "consumers"
Viitteet 1-20 / 142
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A study of an international product launch in the Nordics
(2021)The launch of a product is one of the key drivers for a company to gain top performance and at the same time it is the most costly phase of any product development. The processes of product launch have been researched well, ... -
A study of consumers' behavior in female intimate care on Chinese E-commerce platforms
(2021)The purpose of the study was to understand consumer behavior regarding female intimate care products on Chinese e-commerce platforms. The study aimed to discover the factors Chinese consumers consider important and affect ... -
A study on the Finnish consumers’ attitudes and interest toward Neobanks
(2022)The regulation and practices of the banking sector changed significantly in the wake of the 2008 financial crisis. This change created an opportunity for FinTech companies to enter the market, which has since enhanced and ... -
Advertising To LGBTQ+ : Case company : H&M
(2020)This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ... -
An analysis of visual attention of Finnish consumers (20-28 year olds) on coffee packaging using eye-tracking device : examining the influence of sustainability related labels.
(2024)Packaging is an important tool to communicate with the customer and build a brand image. This study examines visual attention of young Finnish consumers towards coffee packaging, specifically addressing the question whether ... -
Analysis of social media influencer marketing in the beauty industry
(2024)This thesis investigates the impact of influencer marketing on consumer behavior in the beauty industry, with a special focus on Generation Z customers. The main objectives of the study are understanding the role of ... -
Attitudes Towards Nepalese Handicrafts: Impacts on Willingness To Pay (WTP) for Nepalese Handicrafts in Finnish Market
(2021)The purpose of this study is to explore how the attitudes towards Nepalese handicrafts can affect willingness to pay in the Finnish market. It analyzes the relationship between consumer’s attitude towards the product and ... -
Autonomous Vehicle Acceptance Among Young Drivers in Georgia (U.S. state) and its Potential Implications in Customer Segmentation
(2023)The adoption of fully autonomous vehicles (FAVs) holds great promise for revolutionizing transportation systems worldwide. However, understanding the acceptance and potential implications of AVs among different customer ... -
Beer branding and marketing
(2021)The craft brewing industry has experienced a boom in growth globally. Due to a higher selection of brands of beer, companies must carefully consider the pack aging and label design for their beer product to stand out amongst ... -
Beyond Pricing : evaluating the transformative effects of price comparison guarantee in retail dynamics
(2024)Tämän opinnäytetyön tavoitteena on selvittää hintavertailutakuun pilotoinnin vaikutuksia yrityksen liiketoimintaan ja analysoida siitä koituvia taloudellisia kustannuksia, hintavertailutakuun käytettävyyttä ja toimivuutta ... -
Branding as a tool for customer loyalty : Globacom Telecommunications Ltd, Lagos State, Nigeria
(2021)The aim of this study is to evaluate the role of branding in building customer loyalties in the Nigerian telecommunication industry focusing on Globacom Telecommunications Limited, one of the major players in the Nigerian ... -
Building a Modest Fashion Brand
(2021)Our thesis objective is to conduct a product-based thesis by creating a brand guideline for The New Modest. The topics we are going to cover is the modest fashion industry and branding. The modest fashion industry is popular ... -
Business Expansion Into The Japanese Consumer Market
(2022)Tämä opinnäytetyö on tehty yhdessä tanskalaisen antiikkihuonekaluja ja tekstiilejä valmistavan Maison Hansen -yrityksen kanssa. Opinnäytetyön tarkoituksena on laatia markkinoillepääsysuunnitelma, jonka avulla Maison Hansen ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Business idea: an organic food ecommerce mobile application and website
(2021)The objective of this study was to find out whether the business idea of making a mobile ecommerce application and an ecommerce website for organic foods would be possible and meet consumers’ needs. The thesis is ... -
Business Opportunity of Organic Food : investigating the Impact of Motivational and Barrier Factors on Consumers Purchasing Attitude and Intention Towards Organic Food
(2023)The organic food industry has experienced rapid growth in recent years, with more and more consumers choosing to purchase organic products. Before the 2000s, the subject wasn’t a big concern, but it has become an important ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Business Opportunity of Organic Food : investigating the Impact of Motivational and Barrier Factors on Consumers Purchasing Attitude and Intention Towards Organic Food
(2023)The organic food industry has experienced rapid growth in recent years, with more and more consumers choosing to purchase organic products. Before the 2000s, the subject wasn’t a big concern, but it has become an important ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Business plan of a customization studio in Saint-Petersburg, Russia
(2020)Strategic business planning is one of the most vital aspects for every organisation as far as it guides the whole team on which area to focus and what kind of decisions to make in order to achieve the desired goals and ... -
Business Potential of Corporate Social Responsibility : studying the impact of corporate social responsibility, through social media electronic word of mouth, on consumers’ brand attitude and purchasing intention
(2023)Considering the environmental, social, economic and ethical issues of tomorrow's world, it would be inconceivable that economic operators do not think of using Corporate Social Responsibility (CSR) to their own advantage ... -
Case study : Satisfaction of customers of Fitness Center X with services provided during the Covid-19 pandemic
(2022)This quantitative study, conducted as an online questionnaire, investigated the satisfaction of the Fitness Center X´s members during the covid-19 pandemic. Three research questions were addressed in this study: The first ... -
Challenges of COVID-19 on the e-commerce processes of a major retailer
(2021)The COVID-19 pandemic altered consumer behaviour and accelerated the expansion of e-commerce. It has made a broad spectrum of products available to customers from their homes and allowed firms to keep operating despite ...
















