Theseus - Selaus asiasanan mukaan "consumption"
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A Comparative Investigation into Social Media's Impact on Generation Z and Millennial Consumer Choices.
(2023)This in a bachelor’s thesis performed for the program in Business Service Solutions and Languages with a major specialisation in Marketing Sales and Service. The research concentrates in investigating the impact of social ... -
An exploration of international and Finnish students' online shopping behavior
(2024)The primary objective of this thesis was to explore the online shopping behavior among International and Finnish students in Kuopio. The purpose of the study was to understand their preferences, decision-making process, ... -
An investigation of the role of envy in the consumption choices of women
(2022)This thesis aims to explore the role of envy in the consumption choices of women, factors influencing the development of envy and the role of social media influencers in creating envy. An explanation of the concept of envy ... -
As Good as New: Exploring the Drivers and Barriers of Second-Hand Clothing Consumption
(Laurea-ammattikorkeakoulu, 2023)Globally, most of the clothing of textile clothing ends up in landfill or is incinerated. The environmental impacts of the textile industry are driving the need to consider alternative models which would reduce textile ... -
Bioethanol as a Transport Fuel : A Study to Improve Bioethanol Production in Finland
(2020)Based on the rising greenhouse gas emission, depletion of the fossil fuel, climatic challenges and the high price of the crude petroleum product, the need for sustainable biofuels that will help mitigate the toxic gas ... -
Cashless Societies – The impact on spending habits in Australia and the Nordic Countries
(2023)The shift towards a cashless society has garnered widespread attention due to the increasing popularity of digital payment methods, FinTech services and a decrease in the use of physical money. This desktop study focuses ... -
Comparison of consumption profiles of the direct economic impact of international sporting events
(2023)Tutkimus on osa Jyväskylän Ammattikorkeakoulun liikuntaliiketoimintayksikön laajaa tutkimushanketta, jossa pyritään tarkastelemaan eri tekijöitä (taloudellinen, sosioekonominen vaikutus jne.) jotka vaikuttavat urheilutapahtumien ... -
Conceptualizing and designing coffee-based drinks : Case study : Makea Coffee
(2020)The goal of this thesis was to conceptualize and design coffee-based drinks based on Makea Coffee’s customers, their tastes, predilections and desire. The objective of the project was to create products for the company, ... -
Consumer awareness on sustainable fashion
(2021)The thesis work studied the factors influencing the decision-making process of the consumers for purchasing sustainable fashion products. Consequently, the research aim was to evaluate the customer opinion of sustainable ... -
Consumer behavior focusing on willingness to prefer ecological choices : buyer's attitudes and motivation towards plant-based options
(2023)The topic of this quantitative research was consumer behavior and what affects individual’s willingness for purchasing plant-based protein products in Finland. Consumer behavior stands for purchasing, consumption and ... -
Consumer Behaviour and Social Movements: Consumer Activism in Brazil and Finland
(2021)The aim of this study was to compare consumer behaviour, engagement in social causes and consumer activism between Brazil and Finland. The study investigated the influence of social engagement on consumers activism in ... -
Consumer Consumption Behavior in Online Store and in Brick-and-Mortar Store
(2021)Opinnäytetyön tavoitteena oli tutkia, miten kulutuskäyttäytyminen on muuttunut yhteistyöyrityksen kivijalkakaupassa verkkokaupan avaamisen seurauksena. Opinnäytetyö kirjoitettiin yhteistyössä erään Suomessa toimivan ... -
Consumer Purchase Behaviour in the Luxury Beauty Industry
(2023)This bachelor’s thesis was a study conducted for the Degree Programme International Business with a major in Customer Relationship management and Communication. The study aimed to examine the consumer purchase behaviour ... -
Consumers’ Identity Construction Driving Ethical Consumption Behaviour
(2020)This study was conducted for a bachelor’s thesis in the major of Customer Relationship Management and Communication, with the aim to view how consumers identity construction drives their ethical consumption behaviour. More ... -
Counterfeit Impact on High-end Luxury Products: investigating French Generation Z Consumers’ Attitude towards High-end Luxury Counterfeit Products and Purchasing Intention.
(2023)The phenomenon of counterfeiting continues to spread more and more around the world every day. As a result, the resulting problems continue to affect luxury brands and damage their image. Nevertheless, only lately has the ... -
Customer Perspective Towards Green Consumption in Vietnam
(2020)In recent years, green consumption is quite common in developed countries and has made initial progress in developing countries. In Vietnam, a sustainable lifestyle is not widely accepted since its concept requires things ... -
Dairy consumption changes in Finland and its effects on the dairy supply chain
(2023)The topic of this thesis was to investigate the changes in the consumption of agricultural products and its impact on the production chain from the point of view of different stakeholders. The aim was to determine whether ... -
Data collection benefits and disadvantages in consumer marketing
(2023)This thesis examines the impact of data analytics on consumer marketing and explores its effects on consumers and broader society. Specifically, it investigates the positive, negative, and ethical implications of consumer ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Effect of Greenwashing on Brand Image and Buying Behaviour in Fast Fashion: A Consumer Perspective
(2020)This research-oriented bachelor’s thesis aimed to gather knowledge about young consumers’, aged 18 to 35, reactions and perceptions of greenwashing in fast fashion advertisements. The research objective was to bring insight ... -
Effects of Greenwashing on Consumer Perception
(2021)This research-oriented bachelor’s thesis is part of the requirements of Haaga-Helia’s programme in International Business, major in Customer Relationship Management and Communication. The aim of this thesis is to understand ...


















