Theseus - Selaus asiasanan mukaan "content"
Viitteet 1-20 / 25
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B2B content marketing – How to design and co-create a podcast series
(2020)The thesis studies content marketing and more specifically audio content marketing in the form of podcasts. The main focus is in the content design phase of content creation, even though elements of content distribution ... -
B2B CONTENT MARKETING. CASE: ARBONAUT
(2019)Content marketing has an impact on every digital strategy through influencing conversion, building brand authority, encouraging trust and connection with target audience. In fact, it is a long-term strategy that makes a ... -
Content Creation in the Tourism Industry:Exploring Recommendations for Influencers
(2023)Content creation in the tourism industry is thriving in promoting a destination. Social media platforms are now accessible to most individuals in industrialized countries as the digital world advances. The industry has ... -
Content Marketing in Sports Small & Medium Enterprises
(2021)The aim of this thesis was to provide a showcase how important and vital content marketing has become for sports small and medium enterprises due expanded network and use of social media for marketing purposes. This has ... -
Content Marketing Strategy for a Digital Marketing Company X
(2022)The purpose of this thesis was to find the optimal content marketing strategy that enhances client engagement and acquisition for a digital marketing agency. For this purpose, both primary and secondary research was conducted ... -
Creating a strategy for AI integration in content marketing
(2023)This bachelor's thesis explores the diverse potential of artificial intelligence (AI) in the field of content marketing while addressing the associated risks. The objective of this research is to improve the knowledge of ... -
Data-driven content marketing for rapidly growing online business
(2022)A fundamental need for growing an online business is to drive traffic to the website through various sources. The online business needs to develop a content marketing strategy to drive organic traffic to the business ... -
Developing the digital presence of Rantaperkiön Isku
(2021)Website development and digital marketing are interlinked and rapidly changing concepts, which require continuous research. Digital marketing has shifted into a more customer-centric and a less interruptive form of marketing. ... -
Enhancing Rumble Transforming into a Competitive Video Sharing Platform Through Quality Content
(2024)The online video-sharing market is dominated by YouTube, which holds a substantial monopoly due to its extensive content library, superior engagement mechanisms, and robust monetization strategies. This monopolistic dominance ... -
Future-role of Automated Content Creation in Marketing
(2023)Artificial intelligence (AI) has rapidly emerged as the swiftest advancing technology on a global scale, fundamentally reshaping the marketing industry in the past half-decade. The presence of AI has been felt since World ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Guideline for AML Reporting Content
(2021)The case company is a bank in Northern Europe. The study focuses on internal AML reporting in Finland. Other Northern European branches of the company are out of scope, as local legislation might apply. AML reporting in ... -
How User-generated Content Can Improve Visual Brand Communication on Social Media
(2020)The study aims to analyze the difference in performance between two types of visual content that companies may use in their brand communication – user-generated content and stock images. This research provides insights ... -
Improving content marketing strategy. A case study of a digital marketing agency.
(2024)This thesis explores the impact of content marketing strategies on customer engagement and retention within a B2B digital marketing agency. The main aim is to help provide ‘Company X’ a B2B digital marketing agency, with ... -
Instagram Content Management for Fashion eCommerce Stores. Permanent and Ephemeral Content as Promotional Tools
(2020)This thesis research aims to identify how permanent and ephemeral content should be applied on Instagram to promote fashion-oriented eCommerce stores efficiently. The research begins with background information on the ... -
Instagram Content Marketing Strategies for Boosting Brand Reach and Engagement
(2022)The thesis project focuses on creating Instagram content marketing strategies for Ahlström Ruukki’s Instagram account. The main objective of this thesis was to increase the account's engagement and boost its brand reach. ... -
Integration of Artificial Intelligence (AI) in content creation processes for digital marketing startups
(2024)This thesis explores the integration of Artificial Intelligence (AI) in content creation processes for digital marketing startups. As AI technologies continue to advance, they offer promising opportunities for startups to ... -
Integration of server side rendering framework with content management system
(2023)Hakukoneista on tulossa yhä tärkeämpiä moderneille yrityksille, jotka haluavat olla helpommin saatavilla ja löydettävissä internetissä. Siksi verkkosivustoja optimoidaan yhä enemmän hakukoneiden kriteerien perusteella. ... -
Leading website content marketing : business-to-business customer perspective
(2024)The goal of this thesis was to create a website content marketing handbook for the commissioner company. The thesis was defined to the company's business customers, who participate in purchasing processes as part of their ... -
Leveraging Facebook and Instagram to increase brand awareness: Case Ship Festival
(2021)This thesis aimed to investigate theory, strategies, and methods connected to event marketing and social media, mainly focusing on Facebook and Instagram. The goal was to perform a thorough examination on how the platforms ... -
Live video in content and social media marketing. Case: *ship Startup Festival
(2020)The popularity of live video usage has increased recently. This type of content enables community formation, engagement, social interaction, authenticity, transparency and a source of entertainment. Social media platforms ...


















