Theseus - Selaus asiasanan mukaan "content marketing"
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Changing content marketing production using agile practices
(2019)This thesis studies how an agile approach can be used to improve the content production process in content marketing. The background lies in the author’s experience in website development projects that have been managed ... -
Developing organic digital marketing processes in SMEs: A single-case study of a Finnish SME
(2019)This thesis has two main objectives: 1) To determine the methods, tools and considerations needed to implement effective organic digital marketing and then relate them back to SMEs through a three-phase process model, ... -
Digital Marketing Plan for Saleduck
(2019)This Bachelor’s thesis analyses and examines selected digital marketing tactics of a case company called Saleduck. The overall objective is to design a digital marketing plan for the case company, which would help the ... -
How to use inbound marketing to increase organic website traffic : Case: Youredi
(2019)Generating high-quality website traffic is one of the prerequisites to be able to attract people with a specific interest to a webpage and convert them into high-quality leads. To acquire leads, in the digital age, companies ... -
Identifying the Level and Effectiveness of Content Marketing : Case Company X
(2019)The purpose of this study was to get knowledge of content marketing concepts, strategies, benefits and challenges. The research aimed to identify the level and effectiveness of content marketing in social media platforms ... -
Improving the digital presence of a local newspaper : case Perniönseudun Lehti
(2019)Digitaalisessa maailmassa yritykset eivät enää kilpaile vain tuotteiden kanssa, vaan sisällön ja ympäröivien palveluiden avulla. Sisällön tuottaminen on jatkuva toistuva prosessi, joka tarvitsee jatkuvaa kertaamista. ... -
Successful factors in increasing customer engagement for branded Facebook pages in Ho Chi Minh City
(2019)The thesis aims to determine successful factors that marketers shall acknowledge in order to effectively increase beverage branded pages’ engagement with the customers. The case scenario is to increase customer engagement ... -
The role of sustainability in brand communication of SMEs using content marketing : case fashion industry in Saarbrücken, Germany
(2019)The purpose of this study was to examine the role of sustainability in the brand communication of small and medium-sized enterprises (SMEs) in the fashion industry. More precisely, the research aimed to find out how ... -
Utilizing Sustainability in Instagram Marketing of Cosmetics: Case L´OCCITANE en Provence, Clinique and Garnier
(2019)The goal of this thesis is to find out how companies implement sustainability in their selected online marketing channels: company websites and company brand Instagram accounts. The case companies are large businesses that ...








