Theseus - Selaus asiasanan mukaan "content production"
Viitteet 1-20 / 53
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Achieving success in the production of children’s animated content : with an emphasis on brand management
(2023)Tämä opinnäytetyö syventyy vähän tutkittuun aiheeseen: niihin strategioihin, joita brändin omistajat voivat käyttää saavuttaakseen menestystä lasten animoidun sisällön tuotannossa. Menestys tässä yhteydessä kattaa tavoitteiden ... -
Animations influence on your creative process
(2023)This thesis navigates Nokia's strategic content creation for a product launch, emphasizing tailored video content for diverse audiences. This thesis aims to answer the research question; How does integrating animation as ... -
B2B content marketing – How to design and co-create a podcast series
(2020)The thesis studies content marketing and more specifically audio content marketing in the form of podcasts. The main focus is in the content design phase of content creation, even though elements of content distribution ... -
B2B CONTENT MARKETING. CASE: ARBONAUT
(2019)Content marketing has an impact on every digital strategy through influencing conversion, building brand authority, encouraging trust and connection with target audience. In fact, it is a long-term strategy that makes a ... -
Benefits and Challenges of Using ChatGPT in Written Content Creation – Practical Guidelines
(2023)The purpose of the thesis was twofold. First, it was intended to educate what ChatGPT is, explain its basic functions, and examine, are the benefits of using ChatGPT in written content creation greater than its challenges. ... -
Business podcast as a tool to promote own content and engage listeners : comparison between the United States and Spain
(2022)The name podcast was suggested around 2004 for a digital audio file made to download or for streaming. Podcasting has gained popularity, especially in the 2010s thanks to the streaming possibilities and new digital tools ... -
Catching audience interest and creating brand benefits with sponsored content in online news media : case study Iltalehti & Alma Brand Studio
(2022)This thesis demonstrates a holistic view on sponsored content published and created in online news media by applying a case study method on a tabloid media Iltalehti which operates one of the most visited online news media ... -
Content creation in the age of AI: generative AI’s impact on social media content creators and freelancers
(2024)This research-based thesis will explore what kind of impact generative artificial intelligence (AI) tools have on online content creators and freelancers. Since the subject of generative AI is very topical, author recognised ... -
Content Creation in the Tourism Industry:Exploring Recommendations for Influencers
(2023)Content creation in the tourism industry is thriving in promoting a destination. Social media platforms are now accessible to most individuals in industrialized countries as the digital world advances. The industry has ... -
Content Marketing Guidelines for Cementos del Norte S.A.
(2019)This thesis is a traditional research commissioned by Cementos del Norte S.A. in Honduras, where I did my work placement. It is a cement company, which implemented a new marketing plan two years ago. The objective of this ... -
Content Marketing in Sports Small & Medium Enterprises
(2021)The aim of this thesis was to provide a showcase how important and vital content marketing has become for sports small and medium enterprises due expanded network and use of social media for marketing purposes. This has ... -
Content marketing on social media : for Coin98 Wallet
(2021)The objective of this thesis was to create development proposals for the commissioning company regarding their current content on social media platforms by defining three main factors: the target audience, the suitable ... -
Content Marketing Strategy for a Digital Marketing Company X
(2022)The purpose of this thesis was to find the optimal content marketing strategy that enhances client engagement and acquisition for a digital marketing agency. For this purpose, both primary and secondary research was conducted ... -
CREATECHVISION – Technology vision for the creative industries
Laurea julkaisut / Laurea publications (Laurea-ammattikorkeakoulu, 2023)The objective of CREATECHVISION – Technology vision for the creative industries, a project funded by the European Social Fund, is to (1) determine a technology vision for the creative sector that describes and prioritises ... -
Creating a strategy for AI integration in content marketing
(2023)This bachelor's thesis explores the diverse potential of artificial intelligence (AI) in the field of content marketing while addressing the associated risks. The objective of this research is to improve the knowledge of ... -
Creating content marketing to support the customers’ buying process for a B2B Industrial Manufacturing Company
(2022)This research-oriented bachelor's thesis explores critical factors in creating a B2B content marketing strategy to assist sales activities for an international manufacturing B2B company. The primary outcomes of this thesis ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Data-driven content marketing for rapidly growing online business
(2022)A fundamental need for growing an online business is to drive traffic to the website through various sources. The online business needs to develop a content marketing strategy to drive organic traffic to the business ... -
Developing a Content Strategy to optimize online community building for Bonic Fashion Oy
(2023)Interest in sustainable fashion among consumers and the growth of the sharing economy have created a big opportunity for the clothing rental industry to compete with fast fashion. This Bachelor thesis explores the ways of ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing Business-to-Business Content Marketing
(2022)Tämän opinnäytetyön tilaaja on suomalainen teknologiayritys, joka suunnittelee, valmistaa ja myy sähkövarastoja ja sähkönlaadun ratkaisuja eri teollisuuden tarpeisiin ympäri maailman. Työn tarkoitus on tutkia, miten kyseinen ... -
Developing Recommendations for SOME Marketing Practices for the Case Organisation
(2024)This thesis was built to develop recommendations for SOME marketing practices for the case organisation (Metropolia UASs). This study mainly focuses on providing ideas to the case organisation on how current SOME channels ...

















