Theseus - Selaus asiasanan mukaan "corporate image"
Viitteet 1-16 / 16
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Brand bringing business strategy internally to life, a case study of Fortum
(2021)Opinnäytetyön tehtävä oli tutkia brändityön haasteita ja mahdollisuuksia strategiapäivitysten yhteydessä: miten yritys voi hyödyntää brändiään liiketoimintastrategian toteuttamisessa niin, että yhtiön työntekijät sisäistävät ... -
Brand identity research for DreamWhite : how employees perceive brand identity
(2023)DreamWhite, the thesis commissioner company is a clothing brand established in 1999 and based in Saint Petersburg, Russia. It has 8 offline stores in 4 large cities: Kaliningrad, Moscow, Ekaterinburg, and Saint Petersburg. ... -
Brändi-ilmeen kehittäminen Pienelle Kotieläintilalle
(2022)Opinnäytetyö toteutettiin toimeksiantona Pieni Kotieläintila ja Kahvila Onni-nimiselle yritykselle. Työn tavoitteena oli kehittää yritykselle yhtenäinen brändi-ilme visuaalisten elementtien avulla. Yrityksen visuaalisen ... -
Corporate Branding in Startups and Its Effects on Creating Social Media Brand Advocates
(2020)Startup companies are important creators of new jobs and technological innovation. However, many of them fail before reaching substantial growth. The reasons for failure are various and lack of corporate brand is only one ... -
Creating an enhanced brand identity for Department Y within Company X
(2020)This bachelor’s thesis was carried out as a project for Department Y which is a part of a larger organization, Company X. Both Company X and Department Y are operating in the B2B field. The objective of this thesis was to ... -
Developing a Marketing Plan to Become Known as a Marketing Agency
(2022)The purpose and objective of this study was to develop a marketing plan which details the steps and goals that the case company needs to take and reach in order to be known as a marketing agency. The case company operates ... -
Developing a plan for HAMK's employer corporate image
(2020)The following study is a research-based thesis commissioned by Häme University of Applied Sciences (HAMK). The purpose of this thesis is to present a developing plan for the employer’s corporate image of HAMK and to examine ... -
Employer brand image of Kämp Collection Hotels
(2022)This study examines different areas that influence employer brand image and attractiveness. The primary objective was to determine how Kämp Collection Hotels is perceived as an employer. Attracting and retaining talent is ... -
Event Branding Framework Development: Studying the Possibilities of Introducing Trademark in Event Management Business to the Scandinavian Market
(2021)The aim of this thesis was to discover the basics of branding and its components. Furthermore, the purpose was to employ branding elements in the event management field. The investigation was made for new com-panies to ... -
External Employer Brand: Attraction of Engineering Students Case Company X
(2022)This is a research-oriented bachelor’s thesis aimed to acquire knowledge about engineering students, located in Finland, thoughts and perceptions about company x’s external employer brand image. The objective is to bring ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Improving Corporate Brand Management to Increase Attractiveness of Professional Sports Clubs
(2020)Since mid 2000s, Alpine skiing professional have pointed to the lack of appropriate branding practices among professional sports clubs, while simultaneously identifying corporate brands as a ‘hot topic’. This Thesis ... -
Improving internal branding in Tampere University of Applied Sciences – TAMK under the TUNI-brand
(2023)TAMKin viestintä- ja markkinointiosasto saa viikoittain palautetta ja avunpyyntöjä brändimateriaalien käyttöön ja löydettävyyteen liittyen. Yleinen sävy näissä viesteissä on negatiivinen: brändi-ilmettä ei osata tai haluta ... -
Improving the Brand Image of an Event Company: case Intercom Design
(2022)The objective of this thesis was to create a plan for improving the brand image of the commissioner, a Helsinki-based event company called Intercom Design. The purpose was to study, what images and associations the customers ... -
The brand image of X : a case study
(2023)Kilpailijoista erottautuminen vaikeutuu jatkuvasti, mikä on johtanut brändin vankempaan asemaan yhä useammissa yrityksissä. Tämä pätee myös X:ään, vastikään lanseerattuun järjestelmään, joka tulee korvaamaan edeltäjänsä ... -
The Development of Employer Image and Its Effect on Talent Acquisition : Case FinVector Oy
(2020)The thesis focuses on development of employer image and its effect on the case company’s talent acquisition. The objective was to examine if FinVector Oy’s activities towards developing a more significant employer image ... -
Visual rebranding to refresh brand identity : case study - rebranding Loikansaaren Lomamökit
(2023)Opinnäytetyöni on tehty brändin visuaalisen ilmeen kirkastamiseksi toimeksiantajayritykselle Loikansaaren Lomamökeille. Sen tarkoituksena oli selvittää, miten visuaalisen brändäyksen eri strategioiden avulla voidaan ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad













