Theseus - Selaus asiasanan mukaan "corporate strategies"
Viitteet 1-20 / 280
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A Business Plan for Tony Salon
(2023)The thesis outlines all the elements of the business plan, which are analyzed step by step through a combination of target customer questionnaires, field observations, and empirical study. The findings highlight the factors ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
A Case Study for improving a Travel’s Company Digital Marketing activities
(2021)The rapid growth of the online travel industry and the travel purchasing behavior of consumers requires a new way for managing the increasing number and quality of tourism traffic. Undoubtedly, with the exponential growth ... -
A comparison between Piotroski’s FSCORE and Net Current Asset Value (NCAV) : a study of undervalued stocks during 2017-2022
(2023)Financial investments in various companies play a very important role in modern life. Every year the importance of investing money is growing, most people notice that inflation is happening. To protect themselves, people ... -
A Lubricant Company’s Advertising Agency Selection
(2024)Advertising is necessary for lubricant companies, as the industry turnover is around USD 164 billion worldwide. However, previous studies have not examined the choice of advertising agencies. Therefore, the study aims to ... -
A proposed blue ocean strategy for the metal sheet processing industry : leveraging a funding proposal for sustainable growth
(2024)This thesis delves into a strategic approach for sustainable growth within the metal sheet processing industry. It emphasizes the development of innovative projects that prioritize cutting-edge solutions while simultaneously ... -
A startup guide to internationalization : smart|break
(2023)This thesis offers a comprehensive guide for startups, using the case study of Smart Break to illustrate a systematic approach in five stages: defining a product, developing a product/strategy, launching a strategy and ... -
Achieving long-term success in edtech: An exploration of customer success strategy for Eduten
(2023)This study aims to study what Eduten needs to do to build a customer success strategy to achieve long–term success in the edtech market. Objectives were to raise the importance of developing a customer success strategy and ... -
Adapting digital marketing in FMCG market : A Case study of Fu-Wang Foods
(2023)Nowadays, social media, video-content apps, and the internet are where most individuals spend their time. The reality of consumers has changed, and many now lead parallel lives while maintaining a significant online presence. ... -
An in-depth study on how to develop marketing activities and customer relationships : Case: Upgraded ry
(2023)This master’s thesis was commissioned by Upgraded ry, which is a non-profit association for health and well-being startups and innovations in Finland. The author of this master’s thesis worked as a marketing strategy intern ... -
Analysis of a sharing economy idea through a business model canvas
(2021)The aim of this paper is to explain what sharing economy is and how a business idea can be proposed using one of the Project Management tools such as the Business Model Canvas. In light of this, this project is being ... -
Analysis of CQ Airline under the COVID-19 epidemic Low-cost operation strategy
(2023)In recent years, the cost of the airline industry has been rising due to the impact of the New Crown Pneumonia epidemic. The emergence of lean operation management has effectively improved the operational efficiency and ... -
Analytic insights from Business Intelligence programs
(2023)The goal of this thesis is to investigate the role of business analytics in decision-making. To find potential challenges with using business analytics programs in modern business, and to research what set of skills a ... -
API Platform Business Model for the Case Company
(2022)The objective of this thesis is to propose a possible API Platform business model solution to the case company addressing the mining and minerals sector. The need being that the case company has initiated an internal digital ... -
Applying the 4P’s Marketing Mix in Vietnam Hospitality Industry to attract European Tourists
(2021)Information Technology (IT) brings enormous benefits to the business world. It enables organizations to work more efficiently, maximize productivity, reach customers quickly, reduce operational costs, advertise, etc. Thanks ... -
Assessment and Recommendations for Company X's Budgeting Process: Evaluating Current Practices and Identifying Further Improvements
(2023)This bachelor's thesis focuses on enhancing budgeting processes within Company X, an SME specializing in healthcare software solutions for B2B clients globally. The primary objective is to offer practical recommendations ... -
Authentic Rainbow Marketing – Avoiding Pitfalls in Pinkwashing
(2022)This Bachelor’s thesis examines rainbow marketing as a concept and the factors making it authentic or inauthentic. The primary aim was to give insight to companies on what consumers perceive as authentic or inauthentic ... -
B2B customer acquisition in modern business environment
(2022)The sales and marketing have experienced a full digital evolution in the last few decades, and the expectations of modern B2B buyers have shifted to a more human direction with two-way communication, personalized service ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Beyond the Online Store – A Case Study on B2B e-Commerce in an Electronics Manufacturing Company
(2023)As a result of digitalization, B2B customers are now looking for new ways of doing business. Hence, it is crucial for companies to adapt to meet the changing customer expectations. Company X, a manufacturer of high-tech ... -
Boosting a small business : business analysis theories and applications in a small company
(2023)Doofor Oy on suomalainen yritys, joka sijaitsee Nokialla. Yritys valmistaa hydraulisia porakoneita ja niiden varaosia. Hydraulista porakonetta käytetään osana poravaunua tai kaivinkoneeseen liitettävää poraliitännäistä. ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
BRAZILIAN CONSTRUCTION MARKET: AN OVERVIEW AND MARKET ENTRY STRATEGIES FOR FINNISH COMPANIES
(2021)The primary research aim was to develop an internationalization process for Finnish companies having the prospect of expanding their activities into the Brazilian construction market. Initially, a market overview was ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad















