Theseus - Selaus asiasanan mukaan "cosmetic products"
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A Guide to the Procedures for Importing Korean Cosmetics Products to Finland
(2021)The primary objective of the study was to investigate the detailed procedures undertaken by company X during different stages of importing South Korean cosmetics products from Q-Depot company to Finland. The research also ... -
A modular pop-up concept for Mádara Cosmetics
(2021)In this thesis, the key aspects of pop-up stores, their history, development and future are analysed through extensive literature research and put into practice in two pop-up store concepts for Mádara Cosmetics. The ... -
Agile operating model for beauty products and services providers' sustainability strategy
(2021)Tämän opinnäytetyön aiheena on ketterien menetelmien hyödyntäminen kestävän kehityksen toimintamallin kehittämisessä. Opinnäytetyö perustuu aikaisempaan Liiketalouden Tradenomin (YAMK) opinnäytetyöhön, jossa luotiin ... -
Analysis of Marketing Communication Strategies Employed by Small-Scale Mexican Cosmetic Enterprises and Global Cosmetic Industry Leaders for a Sustainable Image Creation
(2024)This bachelor’s thesis examines the marketing communication approaches employed by these two segments of the cosmetics industry. The study was based on/involved both quantitative and qualitative methods. First, the study ... -
Artificial intelligence: AI in fashion and beauty e-commerce : Zara, Sephora
(2022)Online social networks and global communication are flourishing, and this has a significant impact on the prospective growth of e-commerce. Due to the pandemic's strong e-commerce expansion as well as the constantly changing ... -
Business plan for a Korean cosmetic products webstore based in Finland
(2019)The thesis focuses on assessing the possibility to establish a South Korean cosmetic product webstore based in Finland and finding out the necessary components of the business plan for it. The study provides knowledge and ... -
Consumer attitudes toward medical skin care and their impact on the customer journey within an international context
(2020)P&M Cosmetics GmbH & Co. KG wants to generate insights based on consumer attitudes along the customer journey (CJ) in selected international markets. An extensive literature review on the study of attitudes was conducted ... -
Consumer perception and purchasing behavior towards green cosmetics: A market research
(2020)The market of green cosmetics is gaining popularity due to the rising trends of having a ‘clean” and ‘healthy’ lifestyle. Recent generations are becoming more aware of the effects of unsustainable consumption in every-day ... -
Consumer perception towards new natural cosmetic products in Finland (Moroccan Argan Oil)
(2020)The purpose of this thesis is to study Finnish consumer behavior towards natural foreign cosmetic products. Therefore, it is essential to know about the perception and the interest of Finnish people in those products, by ... -
Cosmetic Brand Value In The Finnish Market
(2023)Tämä opinnäytetyö tutkii kosmetiikkabrändin merkitystä Suomen markkinoilla ja brändin arvoa. Tutkimuksessa käsitellään muun muassa; brändin pääoman merkitystä, suomalaista kuluttajakäyttäytymistä, asiakasuskollisuutta ja ... -
Cross Cultural Influencer Marketing : lessons from K-Beauty
(2024)This thesis researched the continuously changing world of cross-cultural influencer marketing and how Korean cosmetic brands can adapt their strategies to promote globally across cultures through influencers and influencer ... -
Cross-cultural marketing of beauty products in countries with cultural and religious differences
(2023)With a focus on Islam, Judaism and Hinduism, this study examines the marketing of beauty products in nations with diverse cultural and religious practices. It examines how international beauty companies such as L'Oréal, ... -
Customer-centric Approach in Starting a Cosmetics Business
(2021)The goals of this thesis were to determine two things: how can an aspiring online cosmetics store operate in a customer-centric way while being profitable, along with how popular are South Korean beauty products in Finland ... -
Developing a digital marketing plan for a small shop in Vietnam : May Bin - a cosmetics shop in Ho Chi Minh City
(2020)Online shopping has generated significant interest in Vietnam due to its convenience and flexibility for both retailers and customers. Along with that, the rising of social media usage in Vietnam also significantly affects ... -
Developing consumer claims in cosmetic industry : regulatory considerations and market insights through case study analysis
(2024)This thesis is a case study on a new cosmetic product. The aim of this thesis was to explore the creation and utilization of consumer claims in marketing, alongside the regulatory framework governing these claims. A test ... -
Digital marketing plan for Skin&Out
(2023)This thesis was commissioned by Skin&Out. The commissioner had an established digital marketing strategy but wanted new ideas and ways to grow his visibility on certain social networks. The company commissioned this study ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Factors influencing Finnish Generation Z consumer behaviors towards green purchase of cosmetics
(2021)The current study introduces the results from a mixed method study of Generation Z Finnish consumers regarding how perceived consumer effectiveness, perceived behavioral control, eco labelling and certification, and ... -
How Can Circular Economy Benefit a Cosmetics Company
(2021)This thesis focuses on the role of Circular Economy in cosmetics. Its purpose is to give a theoretical overview of Circular Economy, to understand the footing of Circular Economy in the field of cosmetics, and to find out ... -
How Cosmetics Companies Can Improve the Credibility of Green Marketing - A Consumer Perspective
(2021)This thesis was conducted to provide information for consumers and cosmetic companies about the credibility and improvement of green marketing in the cosmetics industry. Another objective was to give guidance for consumers ... -
Investigation of Finnish cosmetics consumers
(2022)Opinnäytetyön tarkoituksena oli tutkia suomalaisia kosmetiikan kuluttajia ja heidän ostotottumuksiaan. Pääasiallinen tutkimuskysymys oli: Mitkä tekijät vaikuttavat kuluttajiin ihonhoitobrändin valinnassa? Opinnäytetyön ...


















