Theseus - Selaus asiasanan mukaan "cosmetics industry"
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Agile operating model for beauty products and services providers' sustainability strategy
(2021)Tämän opinnäytetyön aiheena on ketterien menetelmien hyödyntäminen kestävän kehityksen toimintamallin kehittämisessä. Opinnäytetyö perustuu aikaisempaan Liiketalouden Tradenomin (YAMK) opinnäytetyöhön, jossa luotiin ... -
Analysis of Marketing Communication Strategies Employed by Small-Scale Mexican Cosmetic Enterprises and Global Cosmetic Industry Leaders for a Sustainable Image Creation
(2024)This bachelor’s thesis examines the marketing communication approaches employed by these two segments of the cosmetics industry. The study was based on/involved both quantitative and qualitative methods. First, the study ... -
COVID-19 impacts on business : case study of three men’s cosmetics companies based on revenue streams and financial performance measures
(2021)This study focuses on evaluating the COVID-19 impacts to the men’s cosmetics industry by means of a case study of three companies. The study was conducted to discover how the pandemic impacted the selected case companies ... -
Customer-centric Approach in Starting a Cosmetics Business
(2021)The goals of this thesis were to determine two things: how can an aspiring online cosmetics store operate in a customer-centric way while being profitable, along with how popular are South Korean beauty products in Finland ... -
Developing consumer claims in cosmetic industry : regulatory considerations and market insights through case study analysis
(2024)This thesis is a case study on a new cosmetic product. The aim of this thesis was to explore the creation and utilization of consumer claims in marketing, alongside the regulatory framework governing these claims. A test ... -
Developing Marketing Practices Based on Consumer Behavior. Case Company: Shiseido Group Vietnam
(2019)Shiseido Group is a well-known Japanese multinational company founded in 1872. It develops skin care, hair care, cosmetics, and fragrance products. Shiseido Group has been promoting its brands and products in Vietnam since ... -
Effect of Eco-friendliness on Purchase Decision of Cosmetic Products
(2020)Climate change is a significant threat to our planet and consumers are ready to take action to decrease the effect of it. Many consumers have chosen to change their consuming habits to a more sustainable direction. This ... -
How Can Circular Economy Benefit a Cosmetics Company
(2021)This thesis focuses on the role of Circular Economy in cosmetics. Its purpose is to give a theoretical overview of Circular Economy, to understand the footing of Circular Economy in the field of cosmetics, and to find out ... -
How Cosmetics Companies Can Improve the Credibility of Green Marketing - A Consumer Perspective
(2021)This thesis was conducted to provide information for consumers and cosmetic companies about the credibility and improvement of green marketing in the cosmetics industry. Another objective was to give guidance for consumers ... -
Implementing Digital Marketing Methods in the Natural Cosmetics Business: the Case Company: Company X
(2023)This research aims at improving the case company Company X’s marketing plan before beginning its operations. The authors of this thesis are the co-founders of the company, which will be operating in the natural cosmetics ... -
Korean Makeup in the Mexican beauty industry: market penetration strategies and opportunities.
(2023)This thesis is a research-based project for the International Business bachelor’s Degree Program at Haaga-Helia University of Applied Sciences developed on the topic of Korean cosmetics in the Mexican cosmetic industry. ... -
Market research for a Finnish cosmetics firm to enter China : case XXXX
(2024)This thesis was commissioned by the case company XXXX to analyze the current situation, demand, and development trend of the Chinese cosmetics market, and to evaluate the potential business opportunities for XXXX to enter ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Market research on sustainable cosmetics knowledge of Gen Z’s
(2024)This thesis was commissioned by COSSA. The company is a Finnish brand operating in the cosmetic industry and to specify it’s a big advocate of sustainable cosmetics. It has been in operation for two years. Currently, the ... -
Marketing Potential of a New Ingredient – Arctic Berry Wax – for Natural and Organic Cosmetics Industry
(Oulun ammattikorkeakoulu, 2018) -
Providing Value to the Reader in Successful Beauty Blogs
(2019)Blogs are a form of user-generated content online used to share information about a variety of topics. The value provided by blog content can be related to either improving work, learning/life performance or engaging in ... -
Sustainability in the cosmetic industry value chain
(2020)This thesis focuses on examining the sustainability of cosmetic industry value chains. Sustainability plays an important role in the steady growth of the cosmetic industry with circular economy as a major driver. Due to ... -
Sustainable packaging alternatives in mass-market cosmetics
(2023)In recent years, mass production has damaged the environment and generated excessive waste. The mass-market cosmetics industry has been a contributor to these issues. This study has aimed to dissect the root causes of ... -
The Critical Touchpoints and Disruptive Technology in The Post-Purchase Stage of Cosmetics Brands to Improve Customer Experience
(2022)The two primary purposes of the study were to investigate the critical touchpoints in the post-purchase phase in the context of cosmetics and the disruptive technology transformation in customer experience and its impacts ... -
The development of domestic vegan cosmetics in Vietnamese market : factors that help domestic vegan cosmetic brands reach Vietnamese customers
(2024)The cosmetics industry is a very developed and competitive industry in the world. Not to mention the highly developed cosmetic markets such as Japan, Korea, Europe, America, Vietnam was considered a potential market with ... -
The Impact of Customer Experience & Value Through Cosmetics in Hospitality Business
(2020)This thesis work aims to understand how a hotel company’s customers perceive the value of the cosmetics and skin care products as part of their overall customer experience and develop new business concepts that utilize the ...


















