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Counterfeit Impact on High-end Luxury Products | investigating French Generation Z Consumers’ Attitude towards High-end Luxury Counterfeit Products and Purchasing Intention.
(2023)The phenomenon of counterfeiting continues to spread more and more around the world every day. As a result, the resulting problems continue to affect luxury brands and damage their image. Nevertheless, only lately has the ... -
Counterfeit Impact on High-end Luxury Products: investigating French Generation Z Consumers’ Attitude towards High-end Luxury Counterfeit Products and Purchasing Intention.
(2023)The phenomenon of counterfeiting continues to spread more and more around the world every day. As a result, the resulting problems continue to affect luxury brands and damage their image. Nevertheless, only lately has the ... -
Innovative scan app as a means to overcome counterfeit in the sneaker market
(2022)We can see more and more young people with pairs of sneakers. This market has become global very quickly. In recent years, thanks to social networks or online sales giants, many counterfeit sneakers have emerged. Knowing ...


