Theseus - Selaus asiasanan mukaan "credibility"
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eWOM as an information source for consumers
(2019)Online review from a consumer is one type of electronic word-of-mouth (eWOM). This widespread social form of influence has changed consumers role from passive buyers into empowered consumers. Electronic word-of-mouth is a ... -
Influencing millennials: Key components for an effective influencer marketing campaign
(2019)In the past few years the employment of social media influencers has become an increasingly popular advertising strategy for brands looking for product promotion, especially when targeting younger demographics. Previous ... -
The impact of disclosing a sponsorship on the credibility of an influencer on Instagram
(2023)As social media has seen a fast increase in usage, companies have started to utilize the platforms for online advertising. Influencers, people with engaged followers, have started to promote products as a means of online ...

