Theseus - Selaus asiasanan mukaan "cross-cultural research"
Viitteet 1-20 / 20
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Analyzing the challenges of advertising in culturally polarizing countries: Brazil and Finland comparison
(2023)Advertisement is essentially the methodology in which organizations distribute messages to their target audiences. Communication is a key component of advertising. Communication entails all the factors in which a message ... -
Camera Movements in Korean Music Videos
(2024)This thesis aims to examine the camera movements in the five most viewed Korean music videos on YouTube before the year 2024. Despite the high popularity of these videos, there is limited research on the effects of camera ... -
Consequences of cultural practices on advertising: Rethinking the role of individual’s values versus social norms for cross-cultural research
(Virtus Interpress, 2020)The study has contributed to the current debate on the significance of cultural referenced practices over self-reported values in the identification of culture (e.g., Fischer & Schwartz, 2011; Kirkman, Lowe, & Gibson, ... -
Critical incidents revisited : A cross-cultural analysis across Europe
(Shaker Verlag, 2021) -
Cross Cultural Behavior and Product Localization (adapting to diverse market for global success)
(2024)This proposal outlines a research project that seeks to explore how cross-cultural behavior and product localization can be used to improve a company's global marketing and sales performance. The primary research objectives ... -
CROSS-CULTURAL ADAPTATION ABC WORKSHOP FOR FINNISH EVANGELICAL LUTHERAN MISSION'S VOLUNTEERS BEFORE HEADING ABROAD
(2020)The aim of this project-based study was to establish a cross-cultural adaptation preparatory workshop for the Finnish Evangelical Lutheran Mission’s (Felm) volunteers before heading abroad. Within the workshop, the volunteers ... -
Cross-cultural negotiation strategies in international business : a case study of Shimizu Corporation on negotiation process and strategies
(2024)The core purpose of conducting this research is to explore the influence of cultural diversity on the process of negotiation in international businesses along with strategies for effective cross-cultural negotiation. This ... -
Cross-cultural negotiations
(2023)Globalization has affected the business environment worldwide, and today companies find themselves dealing with business partners from all over the world. A new aspect related to this phenomenon is the intercultural ... -
Cultural impact and the role interpersonal relationships play in B2B international sales
(2022)This master’s thesis focuses on the cultural aspect of international Business-to-Business (B2B) sales, the impact culture has on international sales, and the role interpersonal relationships play in B2B international sales. ... -
Examination of the effect of culture in advertising: The presence of Hofstede’s culture dimensions in Swedish advertisements
(2023)Cross-Cultural research has been a widely discussed topic among scholars. As the world gets smaller in the sense of globalization, many companies face challenges in the marketing strategy in foreign cultures. Geert Hofstede ... -
Exploring cross cultural engagement in Finnish bars : a study on international integration
(2024)The purpose of this thesis is to provide a detailed research of the ways in which persons from different backgrounds interact within the setting of the local drinking culture. It does so by delving into the complex dynamics ... -
Exploring the Key Challenges in Cross-Cultural Business Collaborations: A Case Study of Finnish and Pakistani Business Partnership
(2023)This thesis investigates the unique challenges of cross-cultural collaboration within Company X, a Finnish brand that partners with a Pakistani manufacturing unit. The highlight of the research is the fact that both partners ... -
Future of Cultural Management in Finland : the perspective of non-Finns on cross-cultural leadership and management in Finland
(2024)This study investigates the dynamics of cross-cultural management in the context of Finnish workplaces, analyzing the experiences and perceptions of both international workers and Finnish managers. This thesis is based ... -
Improving Lapland’s customer service for French visitors: Creating cross-cultural training material for Ylläs region
(2022)Opinnäytetyön aiheena oli Ylläksen alueen ranskalaisten asiakkaiden asiakaspalvelun kehittäminen. Toimeksiantajana oli Visit Ylläs, joka hoitaa Ylläksen alueen markkinointia. Opinnäytetyön tavoitteena oli kehittää Ylläksen ... -
Intercultural organizational communication and international employee engagement: how prepared are Finnish organizations for culturally diverse workforce?
(2020)In a globalized world where day by day the flow and movement of people increase and every decision made has somehow an impact on each other, it’s not rare that many organizations choose to feed their workforce with newcomers ... -
Leadership practices among Saudi female leaders in higher education : a focus on authentic transformational leadership
(2022)Leadership literature suffers from a lack of indigenous perspectives and a heavy American and Western viewpoint. In a global world, with many cross-cultural interactions, it is important to contribute to diversity in ... -
Local Market Intelligence: The Importance of Local Market Research in Foreign Advertising
(2020)As the world has become more global, advertisers have concentrated less on their localisation efforts when it comes to advertising. As a result, there are more and more global standardised advertising campaigns that do not ... -
Social media networks and marketing: Their use in different countries
(2023)Social networks are Internet platforms that aim to create a virtual network where users can communicate with each other, making communication easier than it was a few years ago. Moreover, from a marketing perspective, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The Effectiveness of Expatriate Pre-Departure Cross-Cultural Training for Filipino Nurses to Finland
(2023)This is an independent study that is based on the concepts of human resource management. The aim of the study is to find out how to ensure the effectiveness of the expatriate pre-departure cross-cultural training given to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Using cultural awareness to create an efficient working environment
(2023)This thesis aimed at using the concept of cultural awareness to increase the efficiency of a working environment by decreasing the time spent on misunderstandings and conflict, while simultaneously increasing output and ...

















