Theseus - Selaus asiasanan mukaan "digital marketing"
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A B2B Marketing Communications Plan
(2016)This thesis was made as a development plan for a Vietnamese trade business selling advanced equipment – Machinery and Informatics Technology Joint Stock Company (MIT Jsc.). The expected outcome of the thesis is a digital ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
A Case Study for improving a Travel’s Company Digital Marketing activities
(2021)The rapid growth of the online travel industry and the travel purchasing behavior of consumers requires a new way for managing the increasing number and quality of tourism traffic. Undoubtedly, with the exponential growth ... -
A critical look at Affiliate Marketing in Vietnam
(2022)The remarkable development of e-commerce in Vietnam has encouraged a great number of large-scale, as well as small and medium-sized companies to continuingly enhance their digital marketing campaigns to take the leading ... -
A digital marketing plan for a B2B company. Case: Carlo Casagrande & Co Oy
(2023)The title of the thesis is: A digital marketing plan for a B2B company. Case: Carlo Casagrande & Co Oy. Digital marketing becomes more and more important and trendy all the time for a big branch of companies in different ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
A Digital Marketing Strategy for Fashion For You
(2023)This thesis report outlines the research and development process involved in formulating a digital marketing strategy for the Fashion For You case company which operates as a small-sized entity catering to both B2B (business ... -
A marketing communication plan for company X in China
(2022)The main purpose of this thesis project is to assist company X in designing a marketing communication plan with the aim of explicating how to best market intimate care products to women in China. Thus, a further pur-pose ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
A role of website in restaurant marketing & sales and homepage design suggestions for Restaurant Andrea
(2020)Since the establishment of internet, the customer behaviour and the way they make a purchase has changed dramatically. From physically visiting the store to having abundance in options and convenience buying process from ... -
A Study of Instagram’s Influence in Today’s Digital Era : The Influencer Phenomenon
(2021)As a consequence of the technological developments that society has faced in recent years, the way of communication has changed drastically between brands and consumers. Social media platforms have gained popularity and ... -
Adapting digital marketing in FMCG market : A Case study of Fu-Wang Foods
(2023)Nowadays, social media, video-content apps, and the internet are where most individuals spend their time. The reality of consumers has changed, and many now lead parallel lives while maintaining a significant online presence. ... -
Affiliate Marketing from Affiliates’ Perspective : Case Adtraction Marketing Oy
(2019)The purpose of this thesis is to research digital marketing methods and affiliate marketing from affiliates’ perspective. The commissioner for the thesis is Adtraction Marketing Oy. The thesis consists of a theoretical ... -
Ai in Digital marketing
(2024)This thesis investigates the profound influence of artificial intelligence (AI) on digital marketing, employing a rigorous methodology that involves surveying two distinct groups: social media users and random professionals. ... -
An analysis of the factors that influence consumers´ decision-making in online shopping : a study of Mantra Craft Store in Nepal
(2024)The thesis aims to study the factors that influence the customers decision-making in online shopping. With the growing number of internet users around the world and the increasing popularity of online shopping due its ... -
Analyzing & optimizing a small-scale e-commerce website : case company : Kipfashion
(2020)Online businesses need to optimize their website as recent technology keeps evolving now and then. Adopting the factors that can help in keeping up with this pace is important in increasing the conversion rate. The main ... -
Application of an ICT Marketing Approach on SMEs – Case: Hung Dao
(2020)The purpose of this thesis was to present a lead generation tool to facilitate the process of searching client contacts and email marketing campaign. The analysis of company’s IT situation was provided, accompanied by ... -
Application of digital marketing strategies to increase the profitability of the enterprise
(2021)This thesis provides an overview of the application of digital marketing for enterprises that seek to utilise the practice of usaging social media marketing as a platform for business development. The topic is examined by ... -
Application of digital media as a marketing tool amongst Nepalese start ups : Case Company: Kritya Hub
(2021)This thesis aimed to identify the importance and key impacts of digital marketing in Nepalese startups. The changing business environment and digital innovations have changed the way of doing business and resulted in the ... -
Application of digitalization and technology in developing digital marketing for the e-sports industry in Vietnam
(2022)The E-sports industry is being developed all over the world and has become one of the most iconic industries in many countries, and Vietnam is one of them. However, the perspective of e-sports in Vietnam could be more ... -
Applying the 4P’s Marketing Mix in Vietnam Hospitality Industry to attract European Tourists
(2021)Information Technology (IT) brings enormous benefits to the business world. It enables organizations to work more efficiently, maximize productivity, reach customers quickly, reduce operational costs, advertise, etc. Thanks ... -
Approaching LinkedIn marketing with new perspectives in modern era
(2023)This bachelor’s thesis researches how modern professionals approach using LinkedIn for their marketing purposes. The aim of this thesis is to gain understanding, on how to approach using LinkedIn, in order to gain value ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Artificial Intelligence in digital marketing: now and in the future
(2021)This is a study conducted in the field of digital marketing with the usage of AI, the aim of the study was to find the impact that AI currently has on digital marketing and what it could look like in the future. The structure ...















