Theseus - Selaus asiasanan mukaan "football"
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A comparative study of CSR utilization in Swedish and Finnish professional football sponsorships : value beyond exposure
(2024)The actions connected to sports sponsorships have largely remained idle for an extended time despite the consistent upward trajectory of investment amounts in sponsorships throughout the last two decades. Sponsorship is ... -
Adaptation Process of KuPS Foreign Football Players
(2024)The aim of the thesis was to explore the intricate dynamics of adaptation in the context of professional sports, with specific focus on football team Kuopion Palloseura Oy (KuPS). The thesis aimed to study the nature of ... -
An Insight into Strategy and Strategic Development Proposals for a Finnish Professional Football Club
(2023)The synergy between on-field (sport) and off-field (business) performances in the football context has remained a relatively continuous theme for various publications in academic studies and sports media. Also, this theme ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Applying Lean Method to launch a venture
(2021)This thesis investigates and analyses the concept of creating a digital platform with a distinctive strategical and localized methodological approach from scratch. It outlines the essential components required to digitize ... -
Case study on use of Social Media Marketing in four English football clubs – one from each league
(2021)Abstract In the footballing world, digital marketing has evolved a lot and has made football clubs prioritise social media marketing more than ever before. The aim of this thesis was to understand on a deeper level ... -
Coaching Leadership Approach, Children's Performance and Motivation to Continue Football Training
(2019)Football is the most widespread sport not only in the world but in Greece as well. It is a team sport played with a ball trying to score at the goals. Nowadays it is the most popular sport among children. They join the ... -
Collective and Individual Feedback for Youth Soccer Players
(2024)The thesis was conducted by the author to reflect on his process of developing his ability as a coach to provide feedback to his U16 players, on collective and individual level. The thesis was an 8-week process in which ... -
Creating engaging marketing in TikTok for football teams
(2022)This research-based thesis focuses on researching Tiktok marketing and more specifically, what makes football related Tiktok marketing engaging. TikTok is a huge platform that has been gaining momentum during the last ... -
Developing Women’s Football: Elite Youth Academies in Finland
(2021)The Football Association of Finland created a new strategy for four years in 2020. One main strategic objective is growth as an athlete as the starting point for activities. To be able to achieve that objective the clubs ... -
Development Problems and Countermeasures of Youth Campus Football in Guangzhou
(2023)Since 2015, the country has launched a reform plan for campus football in primary and secondary schools, aiming to promote campus football culture and improve the football skills and competitive level of primary and ... -
Differences in management between major Sport Brands
(2022)Sport has always been a part of people's social lives regardless of their social background. This is why sport brands work so well and have always been present in people's daily lives throughout history. Management has ... -
Economic impact of sport mega-event on host country's economy : forecast for Euro 2012 in Poland
(2008)Sports mega-events are believed to bring a great boost to the economy of hosting nation accounted for around 2 % of GDP, with the contribution of tourism between 4 % to 6 %. On the other hand, they also bring many threats ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Energy Availability and Injuries in Female Football Players
(2023)The popularity of women’s football has been rising steadily since the first world cup in 1991. As the interest and number of participants grow, so does the need for more focused research on female players. Football is a ... -
Existing problems and solutions of Jinhua campus football
(2022)Since the State General Administration of Sport and the Ministry of Education proposed the term "school football", school football has been booming in the whole country and the number of youth football participation ... -
Expert evaluation of Financial Management strategies of sport clubs
(2020)Abstract: The global goal of this work is to study and analyze methodology of financial management strategies assessment. The structure of the thesis is consistent of the literature review covering the theories and models ... -
Exploring Social Media Metrics and Sponsorship Relationships of KuPS Football Club
(2024)The aim of the thesis was to explore the social media engagement and partnership-building strategies used by KuPS Football Club. For teams such as KuPS, looking to increase revenue streams and fan interaction, it is ... -
Financial Health of Middle-Sized Finnish Football Clubs
(2024)This thesis examines the financial condition of mid-sized Finnish football clubs, a field often over-whelmed by financial difficulties. Smaller clubs, in particular, face heightened vulnerability due to the absence of ... -
Finnish football clubs' understanding and goals regarding e-football
(2023)Tässä opinnäytetyössä tutkittiin Suomen Palloliiton jäsenseuroja. Tavoitteena oli saada selville heidän ymmärryksensä ja tavoitteensa e-jalkapallosta. Kvantitatiivinen tutkimus tehtiin vapaaehtoisella kyselyllä, joka ... -
Finnish Football Teams and Corporate Social Responsibility - All to play for
(2022)Corporate social responsibility has long traditions in the corporate world. Companies both small and large have played an essential role in implementing socially responsible activities. However, there are other major players ... -
Guangzhou Youth Football Develop
(2022)This paper mainly adopts the research methods of literature review and analysis to study the development status of youth football in Guangzhou. The purpose of the research is to explore the potential problems of youth ...

















