Theseus - Selaus asiasanan mukaan "free-to-play games"
Viitteet 1-10 / 10
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Consumer Behavior of League of Legends Players
(2023)The purpose of this thesis was to find out why players buy purely aesthetic virtual goods in the free-to-play video game League of Legends, how often do they buy them and what are the reasons they spend money on them. The ... -
Consumer Behavior Towards Video Game Purchase: Marketing strategies that lead companies to higher profits
(2022)The focus of this thesis is to conduct research on the video game industry to gain insight into how the industry works. The study focuses on how companies generate revenues and maximize the business to its full potential ... -
Consumers Engagement in Riot Games
(2024)Freemium business model has become one of the most popular types of entertainment industry. The case company for this study, Riot Games is the most popular gaming company using the freemium business model. The study ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Creating a Monetization Model for a Free-to-play Mobile Game
(2022)Mobile games are a very popular form of entertainment due to their accessibility and wide range of different games to choose from. Free-to-play mobile games dominate the charts of the most profitable mobile games in every ... -
Free-to-play pelien monetisaatio
(2022)Opinnäytetyö käsittelee free-to-play PC pelien monetisaatiota, eli ansaintamallia. Opinnäytetyön tarkoituksena on selvittää, miten free-to-play pelit saavat tuottoa. Lisäksi selvitetään, mitä free-to-play pelien pelaajat ... -
League of Legends -peli Riot Gamesin menestyksen takana : free-to-play-pelien ansaintalogiikka
(2021)Tässä opinnäytetyössä perehdyttiin ilmaisten tietokonepelien ansaintalogiikkaan. Opinnäytetyön tarkoituksena oli tutkia Riot Gamesin menestykseen johtaneita syitä, jotka liittyvät yhtiön ilmaiseksi pelattavaan League of ... -
LiveOps Product Management for Mobile Games
(2022)Tuotehallinta on uusi asiantuntijataito pelialalla vielä tällä hetkellä vuonna 2022. Se on osa uutta liikettä, joka on mullistanut tavan tehdä pelejä. Tuotepäälliköt tulivat pelialalle, kun ilmaispeleistä tuli suosittuja ... -
Microtransactions and Their Usage
(2022)The main idea for this thesis came from the author’s personal knowledge and interest in the gaming in-dustry. The author is strongly interested in studying the ongoing phenomenon of microtransactions. The author actively ... -
The Impact of Microtransactions on Consumer Behaviour in Free-to-play Video Games
(2024)This study examines the impact of microtransactions on consumer behaviour in free-to-play video games. The primary objective was to understand how microtransactions influence player’s attitudes, spending behaviour, and ... -
Viability of business models in the gaming industry
(2022)Technological advancements and innovation lead to new methods in offering value to customers. The gaming industry applies innovative methods to already established ones, creating a pool of choices when providing a value ...








