Theseus - Selaus asiasanan mukaan "image (profile)"
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Analysing and developing the brand: Kuopion Moottorikerho Ry
(2022)This Bachelor’s thesis was commissioned by Kuopion Moottorikerho Ry. The aim was to study the current state of the brand, and the objective of this study was to create practical solutions for enhancing the current brand ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Analysis of Marketing Communication Strategies Employed by Small-Scale Mexican Cosmetic Enterprises and Global Cosmetic Industry Leaders for a Sustainable Image Creation
(2024)This bachelor’s thesis examines the marketing communication approaches employed by these two segments of the cosmetics industry. The study was based on/involved both quantitative and qualitative methods. First, the study ... -
Applied bachelor nursing graduates’ perceptions of nursing profession in Kazakhstan
(2019)In 2014, an applied bachelor nursing program that corresponds to the international requirements for registered nurses was launched in six higher medical colleges in Kazakhstan. This new generation of nurses will have a ... -
Artist Branding: from a local event to international television format
(2022)The objective of this thesis was to explore the basics of branding an artist against the artistic journey and real-life experiences of an emerging Vietnamese-born artist. The thesis explored the building of the artist brand ... -
Brand identity research for DreamWhite : how employees perceive brand identity
(2023)DreamWhite, the thesis commissioner company is a clothing brand established in 1999 and based in Saint Petersburg, Russia. It has 8 offline stores in 4 large cities: Kaliningrad, Moscow, Ekaterinburg, and Saint Petersburg. ... -
Competitor analysis: Konecranes global employer brand image
(2022)This thesis was commissioned by Konecranes, which is the world-leading lifting equipment manufacturer originating from Finland. The objective of this thesis was to analyze Konecranes’ global employer brand image for ... -
Employer brand image- Applying service design to employer branding
(2024)The development target of the Vetovoimainen vanhustyö - project, the employer image of the service provider of elderly care, served as a source of inspiration for this. The objective of this thesis was to examine and ... -
Fostering HEI’s international image and reputation through RDI activity
(2020)Higher Education Institutions (HEIs) are involved in an increasingly tightening competition for resources, and international research, development and innovation (RDI) projects have a crucial role in securing external ... -
How do brands manage their reputation online, given consumers’ ability to direct discussion of the brand?
(2023)In competitive marketplaces, strategic planning guides operations to attain the ultimate aim. Media and increased interaction in online brand marketing make reputation management programs essential. However, content and ... -
How to attract more Vietnamese tourists to Finland?: case: Bitour, A Travel Agency in Vietnam
(2023)The purpose of this study was to assist a Vietnamese tourist company in developing a marketing plan to attract more Vietnamese tourists to Finland. Quantitative and qualitative research methods were applied. A survey ... -
Improving internal branding in Tampere University of Applied Sciences – TAMK under the TUNI-brand
(2023)TAMKin viestintä- ja markkinointiosasto saa viikoittain palautetta ja avunpyyntöjä brändimateriaalien käyttöön ja löydettävyyteen liittyen. Yleinen sävy näissä viesteissä on negatiivinen: brändi-ilmettä ei osata tai haluta ... -
Re-branding Mallorca towards Sustainable Tourism – Case Nordics in Mallorca
(2023)In this research the aim is to investigate the challenges of seasonal tourism in the Mediterranean island of Mallorca and the possibilities of growing the volume of Finnish visitors through finding a sustainable ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The brand image of X : a case study
(2023)Kilpailijoista erottautuminen vaikeutuu jatkuvasti, mikä on johtanut brändin vankempaan asemaan yhä useammissa yrityksissä. Tämä pätee myös X:ään, vastikään lanseerattuun järjestelmään, joka tulee korvaamaan edeltäjänsä ... -
The Impact of Brand Image and Identity on Customer Loyalty: Case Wizarding World
(2022)The thesis aimed to determine the identity and image of the Wizarding World film brand and how the relationship of these elements affects customer loyalty. The study was conducted using a qualitative method. Four research ... -
The Use of Authenticity and Stereotyping in Building the Image of a Destination
(2023)With tourism back on the rise after the Covid-19 pandemic, many places in the world are trying to establish themselves as a destination for tourism. A key part of their success relies on their branding and appeal to the ...












