Theseus - Selaus asiasanan mukaan "image marketing"
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A marketing communication study : Case Best-Hall Oy
(2011)The aim of the thesis was to search answers to questions the company Best-Hall had. The theoretical framework supports the surveys made and seeks to explain the reasons behind the questions asked. It is concentrated on ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Brand identity research for DreamWhite : how employees perceive brand identity
(2023)DreamWhite, the thesis commissioner company is a clothing brand established in 1999 and based in Saint Petersburg, Russia. It has 8 offline stores in 4 large cities: Kaliningrad, Moscow, Ekaterinburg, and Saint Petersburg. ... -
Creating a Brand for a Startup: Case Pelikasvatus Kainuu Oy (Stars of the North)
(2023)The thesis was commissioned by a local startup company called Pelikasvatus Kainuu Oy, a company that specializes in game education and afternoon hobby activities for children. The purpose of this thesis was to create ... -
Deconstructing layers of luxury, branding and cultural production : insights into the value of art, beauty & fashion
(2023)This study aims to deconstruct the layers of luxury branding, and cultural production, with a particular focus on the interconnectivity between art, beauty, luxury and fashion. The difficulty in defining luxury will be ... -
Kuluttajakäyttäytyminen vintage designer-laukkumarkkinoilla
(2023)Tämä opinnäytetyö tutkii vintage designer-laukkujen kiehtovaa maailmaa ja tekijöitä, jotka vaikuttavat kuluttajien käyttäytymiseen näillä kyseisillä markkinoilla. Tutkimuksessa tutkitaan kuluttajien motiiveja, asenteita ... -
Relationship Between Customers’ Country Brand Perception and Marketing Campaigns with National Stereotypical Messages
(2022)Nowadays concepts of stereotypes and destination image are rarely discussed together. Due to the complexity of both topics, controversial opinions are often found and seldomly researched further. This challenge can lead ... -
The Role of Chatbot Marketing Efforts in Enhancing Customer-Brand Relationships for the Finnish Fashion Brands
(2023)This study investigates the impact of chatbot marketing efforts on customer-brand relationships and engagement in the Finnish fashion industry. The primary goal of the research was to identify how customer engagement could ...





