Theseus - Selaus asiasanan mukaan "influencer"
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Consumer online shopping behavior affected by influencer marketing - with a focus on sustainability
(2019)The purpose of this case study is to gain knowledge about the clothing business online and how the influencer marketing affects consumers’ online shopping behavior and purchase decisions. How the marketing methods that ... -
Impact of Instagram Influencers on Word-of-Mouth; Case: Ismael Harb Vera
(2019)The objective of the thesis was to study Instagram users’ perception of Instagram influencers and to study an Instagram micro-influencer who has a real-life experience in influence marketing. The objective was formed based ... -
Influencer marketing for a small business owner: Planning an influencer marketing campaign
(2020)In Finland influencer marketing is still a relatively new concept compared to the phenomenon world-wide. It is a marketing opportunity for businesses regardless the size of the company. The purpose of this thesis was to ... -
Influencer Marketing: Personalities Over Billboards
(2019)The main objective of the thesis is to provide HuHu People Oy, a social media marketing company, a thorough overview of influencer marketing and aid in exploring the potential of the said form of marketing from a service ... -
Influencers på Instagram och deras påverkan på konsumenten
(2019)Detta arbete är en kvantitativ undersökning om hur stor påverkan influencers och varumärkesambassadörer på Instagram har på konsumenterna gällande deras intresse och köpbeslut av varumärken inom träning och fitness. ...




