Theseus - Selaus asiasanan mukaan "influencer marketing"
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Analysis of social media influencer marketing in the beauty industry
(2024)This thesis investigates the impact of influencer marketing on consumer behavior in the beauty industry, with a special focus on Generation Z customers. The main objectives of the study are understanding the role of ... -
Athletes’ perceptions on influencer marketing – a qualitative case study
(2022)Influencer marketing has established its’ presence when strategic marketing actions are compared and designed. With the rise of influencer marketing within the last decade, a significant growth has been seen in agencies ... -
Attitudes of younger generations towards influencer marketing
(2023)Social media has become an integral part of our lives. Influencers, who have gathered a significant following on social media have become a way for companies to advertise themselves. Younger generations use social media ... -
Building a sustainable travel influencer brand
(2023)The main objective of this thesis was to establish a framework for building a sustainable travel influencer brand, while simultaneously exploring several aspects of building and maintaining a business as a travel influencer. ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Celebrities impact on customers behavior
(2022)This thesis will explore the topic of celebrity aliasing to buyers. Now various brands are increasingly resorting to the help of well-known personalities to promote and in-crease sales of their brand. And to understand why ... -
Communication and Networking between Social Media Influencers and PR offices
(2023)Social media and social media influencers have become an effective way of marketing for brands. Social media influencers have a lot of influence over their community and followers, and depending on the size of an influencer, ... -
Consumer Behaviour in the Fashion Industry : The Impact of Social Media Platforms and the Future of Social Media Marketing
(2024)This thesis explores how different social media platforms affect consumer behavior in the fashion industry, and looks into the future of social media marketing. With fashion trends changing so fast, the role that new ... -
Consumer online shopping behavior affected by influencer marketing - with a focus on sustainability
(2019)The purpose of this case study is to gain knowledge about the clothing business online and how the influencer marketing affects consumers’ online shopping behavior and purchase decisions. How the marketing methods that ... -
Consumer Perceptions of Influencer Marketing in Cosmetic Industry
(2022)This bachelor’s degree thesis was created to research the consumer perceptions of influencer marketing in the cosmetic industry. The research was non-commissioned, but was done to serve the purpose of helping cosmetics ... -
Cross Cultural Influencer Marketing : lessons from K-Beauty
(2024)This thesis researched the continuously changing world of cross-cultural influencer marketing and how Korean cosmetic brands can adapt their strategies to promote globally across cultures through influencers and influencer ... -
Digital marketing analytics guide for the business of an online influencer. Case: Lavendaire, US
(2019)This study is a project-oriented thesis. The thesis objective is to create a digital data marketing analytics guide for the business of an online influencer, which enables the commissioning influencer to improve her digital ... -
Engagement of Finnish social media influencers with their followers on Instagram
(2024)Marketing has undergone significant change in the past decade with the emergence of social media platforms. Among these, Instagram has become a popular hub for influencer marketing, in which social media influencers use ... -
Esports event marketing
(2022)The objective of the thesis was to develop event marketing in esports events. There were three research questions in this thesis. Two research methods were used in this thesis. Survey was the quantitative research method ... -
Ethics and influencers in Russia : what do users expect from bloggers’ advertising on Instagram?
(2021)Influencer marketing in Instagram has become a powerful form of social media marketing in recent years in Russia. This allows companies and brands to promote their products to the loyal audiences of the influencers and, ... -
Examine how the use of social videos is increasing in the field of digital marketing
(2023)This thesis focuses on the rise of social videos and their influence on the success of digital marketing campaigns. As online marketing develops further, social videos become an increasingly important medium for reaching ... -
Exploring the effectiveness of influencer marketing in expanding brands to new markets
(2023)Influencer marketing is a modern marketing instrument widely used by companies aiming to promote their brands and products through influential social media creators. Influencer marketing is characterised by high adaptability ... -
Exploring the ethical dimensions of fitness influencer marketing: a quantitative research of gender-based differences on social media users
(2023)Teknologian ja sosiaalisen median nopean kehittymisen ansiosta eri osa-alueiden omaavien vaikuttajien hyödyntäminen tuli uudeksi todellisuuden keskiöksi markkinoinnissa, vaikkakin julkisuuden henkilöiden suositusten ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
How Do Influencers Impact Young Women’s Consumer Purchase Decision-Making?
(2023)The aim of this research was to investigate how influencers impact young women’s consumer purchase decision-making. Influencer marketing has raised the interest of both marketers and consumers in the last decade. As fewer ... -
Humanisation of Media on Social Media
(2022)The study aimed to broadly discuss the humanisation of media to help media companies strategically face present and future digital challenges. Mass media delivered a one-way communication model that limited the interaction ... -
Impact of Social Media Fashion Influenc-er’s Characteristics on Purchasing Behav-iour and Intention of Millennials and Generation Z
(2024)This study investigates the impact of social media fashion influencer characteristics on the purchasing behaviour and intention of Millennials and Generation Z. It aims to understand the influence of traits such as ...

















