Theseus - Selaus asiasanan mukaan "influencing"
Viitteet 1-20 / 48
-
A Comparative Investigation into Social Media's Impact on Generation Z and Millennial Consumer Choices.
(2023)This in a bachelor’s thesis performed for the program in Business Service Solutions and Languages with a major specialisation in Marketing Sales and Service. The research concentrates in investigating the impact of social ... -
A Study of Instagram’s Influence in Today’s Digital Era : The Influencer Phenomenon
(2021)As a consequence of the technological developments that society has faced in recent years, the way of communication has changed drastically between brands and consumers. Social media platforms have gained popularity and ... -
An investigation of the role of envy in the consumption choices of women
(2022)This thesis aims to explore the role of envy in the consumption choices of women, factors influencing the development of envy and the role of social media influencers in creating envy. An explanation of the concept of envy ... -
Analysis of social media influencer marketing in the beauty industry
(2024)This thesis investigates the impact of influencer marketing on consumer behavior in the beauty industry, with a special focus on Generation Z customers. The main objectives of the study are understanding the role of ... -
B2B Influencer Marketing : What to consider for a more efficient strategy and measurement of ROI
(2020)Direct advertising is simultaneously becoming more expensive and losing its effectiveness. Influencer marketing has been a widely used approach in B2C to engage the target group, and with positive outcomes. In the B2B ... -
Building a strong personal brand on Instagram
(2020)The purpose of this research was to study personal branding and design a step-by-step guide for building a strong personal brand on Instagram on Russian market. Firstly, the definition of personal branding is explained ... -
Building a sustainable travel influencer brand
(2023)The main objective of this thesis was to establish a framework for building a sustainable travel influencer brand, while simultaneously exploring several aspects of building and maintaining a business as a travel influencer. ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Cartoon Influencers : The influencer media format as a potential mainstream alternative for animated media.
(2021)This research assesses the challenges and outcomes of implementing the influencer storytelling format into fictional cartoon character-based intellectual properties and brands, and its potential as a mainstream alternative ... -
Celebrities impact on customers behavior
(2022)This thesis will explore the topic of celebrity aliasing to buyers. Now various brands are increasingly resorting to the help of well-known personalities to promote and in-crease sales of their brand. And to understand why ... -
Communication and Networking between Social Media Influencers and PR offices
(2023)Social media and social media influencers have become an effective way of marketing for brands. Social media influencers have a lot of influence over their community and followers, and depending on the size of an influencer, ... -
Developing cyber security competences using NICE KSAs in cyber ranges
(2020)This Bachelor’s thesis delves into the significance of cyber ranges and how they can contribute to university cyber security programs. The goal of the thesis project was twofold: firstly, to bring ... -
Evaluating the effectiveness of the social marketing mix : a study of social marketing dynamics in Godrej Bangladesh
(2024)The purpose of this thesis is to evaluate the effectiveness of Godrej Bangladesh's social marketing mix in promoting positive behavioural change for societal benefit. This assessment is conducted through a comprehensive ... -
Exploring the effectiveness of influencer marketing in expanding brands to new markets
(2023)Influencer marketing is a modern marketing instrument widely used by companies aiming to promote their brands and products through influential social media creators. Influencer marketing is characterised by high adaptability ... -
Exploring the ethical dimensions of fitness influencer marketing: a quantitative research of gender-based differences on social media users
(2023)Teknologian ja sosiaalisen median nopean kehittymisen ansiosta eri osa-alueiden omaavien vaikuttajien hyödyntäminen tuli uudeksi todellisuuden keskiöksi markkinoinnissa, vaikkakin julkisuuden henkilöiden suositusten ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Factors influencing Finnish Generation Z consumer behaviors towards green purchase of cosmetics
(2021)The current study introduces the results from a mixed method study of Generation Z Finnish consumers regarding how perceived consumer effectiveness, perceived behavioral control, eco labelling and certification, and ... -
German student perception of social media influencers and the relevance of ethical aspects
(2021)Social media influencers have been an emerging topic in recent years, however the ethical relevance have been little explored. For this reason, the following research paper aims to further investigate German students’ ... -
How social media affects the purchasing behaviour of consumers
(2023)This thesis's goal is to study the impact of social media, particularly TikTok, on consumer purchasing behaviour. Understanding how social media platforms affect customer decisions is essential for businesses and marketers ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
I Want to Be an Influencer, Too! Creating a Business in Social Media
(2022)Content creation represents a relatively new field of expertise, and influencers as entrepreneurs are in the core of the industry. As the digital world develops, social media platforms have become available to the majority ... -
Impact of Social Media Fashion Influenc-er’s Characteristics on Purchasing Behav-iour and Intention of Millennials and Generation Z
(2024)This study investigates the impact of social media fashion influencer characteristics on the purchasing behaviour and intention of Millennials and Generation Z. It aims to understand the influence of traits such as ... -
Influence of social media on consumer buying behavior and decision making : insights from surveys and a case study of Flash Digital Agency in Bangladesh
(2023)This research delves into the transformative impact of social media on consumer behavior within the dynamic landscape of Bangladesh's E-commerce industry. The multifaceted objectives encompass understanding how social media ...
















