Theseus - Selaus asiasanan mukaan "internal marketing"
Viitteet 1-7 / 7
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Employee branding: A mixed method study for implementing an employee branding model in practice
(2020)Employees are the company’s most important asset for differentiation and creation of a connection with other stakeholders. They offer companies the largest opportunity for growth in today’s globalized and digitalized world ... -
Enhancing employee advocacy of telerehabilitation: Internal branding perspective
(2020)The aim of this study was to find ways to support the employees to act as brand ambassadors of telerehabilitation by using internal branding as a tool. The objective of the study was to develop functional steps of the near ... -
Exploring Employee-Based Brand Equity in Company X
(2023)In recent years, the importance of branding has increased in the B2B environment. This thesis was conducted to create a mutual understanding internally about the commissioning company’s brand. There was a need to gain a ... -
Internal marketing in restaurant business with the tool of staff training : case study: Nordic Kitchen, HMSHost Finland
(2020)The aim of the study was to determine the importance and benefits of Internal Marketing within restaurant business and to evaluate staff training as a possible tool for effectively implement internal marketing strategies ... -
The Development of Employer Image and Its Effect on Talent Acquisition : Case FinVector Oy
(2020)The thesis focuses on development of employer image and its effect on the case company’s talent acquisition. The objective was to examine if FinVector Oy’s activities towards developing a more significant employer image ... -
The impact of internal marketing on employee motivation and organizational performance : case: T’s Armoire Nepal
(2023)This thesis was commissioned by T's Armoire Nepal, situated in Kathmandu, Nepal. The founder of T's Armoire, Deeya Tamang, served as the thesis' commissioner. The objectives of this thesis were to emphasize the significance ... -
Using internal marketing to attract and retain talent: Case study Company X
(2020)Today, commercial aerospace along other industries have a shortage of skilled employees. The fundamental challenge is, how to retain and attract talent. To address this challenge, the first objective of this study is to ...






