Theseus - Selaus asiasanan mukaan "luxury"
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An authentic overnight experience: What does glamping look like from the perspective of foreign luxury tourist visiting Finland?
(2023)This thesis is a qualitative research study exploring the luxury tourism and glamping in southern Finland from perspective of a foreign luxury tourist visiting Helsinki metropolitan area. The thesis is part of Service ... -
Analysing the Differences Between Luxury and Premium in Marketing – Case Study: BMW and Rolls-Royce
(2023)The purpose of this thesis was to study the difference between luxury and premium, how they are defined, and which strategies are applied to their respective segments. To demonstrate this difference, various definitions ... -
Benefits of selecting suitable global ambassadors for luxury brands : case collaboration: Jisoo and Dior
(2024)The goal of the study was to examine the advantages of using a suitable marketing strategy when hiring Global Ambassadors for premium brands. The study aimed to address the following question: "What benefits can a luxury ... -
Consumer Purchase Behaviour in the Luxury Beauty Industry
(2023)This bachelor’s thesis was a study conducted for the Degree Programme International Business with a major in Customer Relationship management and Communication. The study aimed to examine the consumer purchase behaviour ... -
Counterfeit Impact on High-end Luxury Products: investigating French Generation Z Consumers’ Attitude towards High-end Luxury Counterfeit Products and Purchasing Intention.
(2023)The phenomenon of counterfeiting continues to spread more and more around the world every day. As a result, the resulting problems continue to affect luxury brands and damage their image. Nevertheless, only lately has the ... -
Customer awareness of sustainability at a luxury hotel – Case of QO Hotel Amsterdam
(2020)This thesis covers the topic of methods to raise inner customer awareness in sustainable hotel according to its luxury and sustainable standards. This thesis accommodates information about environmental sustainability in ... -
Deconstructing layers of luxury, branding and cultural production : insights into the value of art, beauty & fashion
(2023)This study aims to deconstruct the layers of luxury branding, and cultural production, with a particular focus on the interconnectivity between art, beauty, luxury and fashion. The difficulty in defining luxury will be ... -
Encouraging Employee Participation in Environmental Sustainability Practices in Luxury Hotel Company
(2023)The contemporary hotel industry has undergone significant transformations from its inception centuries ago, evolving from warrior shelters to luxurious accommodations with personalized service and design. Despite having ... -
Evolving Preferences: Understanding Contemporary Luxury Hotel Guests
(2023)Over the past few years, the travel industry has witnessed a significant shift in the preferences of luxury ho- tel guests. As travellers become more sophisticated and well-informed, their expectations of what a luxury ... -
Exploring the factors that drive luxury tourism : sub-brand by Lapland Safaris case
(2023)The thesis project attempted to understand motivations, preferences, and behaviours of luxury tourism customers. Analyse the main factors that drives luxury customers to develop a luxury sub-brand under Lapland Safaris in ... -
Finnish Luxury Fashion Consumption: a Customer Perspective
(2021)The purpose of this research is to understand and define Finnish luxury fashion consumption from a customer perspective. The study examines consumer behavior, attitude, motivation, and perception as core concepts that ... -
How Artificial Intelligence (AI) Can be Utilized for the Competitive Advantage of an International Luxury Hotel?
(2023)We live in a world where technology drives business in all industries. It is safe to say that almost every industry uses technology in some shape or form. The hospitality industry is no exception. Artificial Intelligence ... -
How do luxury brands manage crises effectively and rebuild their reputations?
(2024)This thesis aimed to explore crisis management strategies used by luxury brands to rebuild their reputation post-crisis. Utilizing a qualitative research approach, incorporating case study methodology and existing literature, ... -
Identifying young German market’s values for luxury fashion: case: Trippen
(2022)This thesis aims at identifying the values of the young German market for luxury fashion, using the luxury shoe company “Trippen” as an example. The first section past the introduction of this thesis contains an ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Impact of Social Media Influencer’s Characteristics on Consumer Purchase Intention and Behavior in French Luxury Fashion Brands
(2024)This research investigates the influence of social media influencers' characteristics on consumer purchase intention and behavior within French luxury fashion brands. The study employs a deductive approach, utilizing the ... -
Influencing luxury fragrance brand image with celebrity endorsement : Case Study Miss Dior
(2020)The purpose of this thesis was to study the impact of celebrity endorsement on a luxury fragrance brand’s image. Secondary data was studied to explain the basics of branding and marketing theories with point of view of ... -
Is luxury desired for scout camps camphotels in Finland?
(2021)The main goal for the thesis was to find out is luxury necessary in scout camps camphotel in Finland. The four sub-goals were to get a wide perspective from luxury in general. Then, to find luxury suggestions for camphotels ... -
Key B2C Luxury Brand Marketing Strategies to Establish Strong Relationships with the Modern Consumer of Luxury Fashion
(2023)This Bachelor’s thesis explores key B2C luxury brand marketing strategies to establish strong relationships with the modern consumer of luxury fashion. The aim of this thesis is to understand trends in consumer buying ... -
Luksuspalveluelämyksen kehittäminen : case Kuru Resort
(2021)Luksusmatkailua pidetään vielä hieman tuntemattomana matkailun osa-alueena Suomessa. Tässä opinnäytetyössä lähdettiin selvittämään, mitä tekijöitä luksusmatkailijat arvostavat luksuskohteissa sekä mitkä tekijät ovat osana ... -
Luxury culinary tourism from customer perspective in Lapland
(2023)Combining personal interest in food with the potential of luxury tourism, this research was conducted to understand what factors attracted customers’ attention during their luxury culinary consumption process by answering ...


















