Theseus - Selaus asiasanan mukaan "luxury goods"
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Consumer Purchase Behaviour in the Luxury Beauty Industry
(2023)This bachelor’s thesis was a study conducted for the Degree Programme International Business with a major in Customer Relationship management and Communication. The study aimed to examine the consumer purchase behaviour ... -
Counterfeit Impact on High-end Luxury Products | investigating French Generation Z Consumers’ Attitude towards High-end Luxury Counterfeit Products and Purchasing Intention.
(2023)The phenomenon of counterfeiting continues to spread more and more around the world every day. As a result, the resulting problems continue to affect luxury brands and damage their image. Nevertheless, only lately has the ... -
Counterfeit Impact on High-end Luxury Products: investigating French Generation Z Consumers’ Attitude towards High-end Luxury Counterfeit Products and Purchasing Intention.
(2023)The phenomenon of counterfeiting continues to spread more and more around the world every day. As a result, the resulting problems continue to affect luxury brands and damage their image. Nevertheless, only lately has the ... -
Deconstructing layers of luxury, branding and cultural production : insights into the value of art, beauty & fashion
(2023)This study aims to deconstruct the layers of luxury branding, and cultural production, with a particular focus on the interconnectivity between art, beauty, luxury and fashion. The difficulty in defining luxury will be ... -
Exploring the factors that drive luxury tourism : sub-brand by Lapland Safaris case
(2023)The thesis project attempted to understand motivations, preferences, and behaviours of luxury tourism customers. Analyse the main factors that drives luxury customers to develop a luxury sub-brand under Lapland Safaris in ... -
Finnish Luxury Fashion Consumption: a Customer Perspective
(2021)The purpose of this research is to understand and define Finnish luxury fashion consumption from a customer perspective. The study examines consumer behavior, attitude, motivation, and perception as core concepts that ... -
Identifying young German market’s values for luxury fashion: case: Trippen
(2022)This thesis aims at identifying the values of the young German market for luxury fashion, using the luxury shoe company “Trippen” as an example. The first section past the introduction of this thesis contains an ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Impact of Social Media Influencer’s Characteristics on Consumer Purchase Intention and Behavior in French Luxury Fashion Brands
(2024)This research investigates the influence of social media influencers' characteristics on consumer purchase intention and behavior within French luxury fashion brands. The study employs a deductive approach, utilizing the ... -
Influencing luxury fragrance brand image with celebrity endorsement : Case Study Miss Dior
(2020)The purpose of this thesis was to study the impact of celebrity endorsement on a luxury fragrance brand’s image. Secondary data was studied to explain the basics of branding and marketing theories with point of view of ... -
Is Health the New Black? : Health Awareness in Support of a High-End Brand Image
(2022)In the 2020s, fashion has taken hold of its power to increase health awareness and inclusivity. The purpose of this case study was to explore the phenomenon of the rising health awareness from the perspective of the global ... -
Key B2C Luxury Brand Marketing Strategies to Establish Strong Relationships with the Modern Consumer of Luxury Fashion
(2023)This Bachelor’s thesis explores key B2C luxury brand marketing strategies to establish strong relationships with the modern consumer of luxury fashion. The aim of this thesis is to understand trends in consumer buying ... -
Luxury culinary tourism from customer perspective in Lapland
(2023)Combining personal interest in food with the potential of luxury tourism, this research was conducted to understand what factors attracted customers’ attention during their luxury culinary consumption process by answering ... -
Luxury ready-to-wear facing a new trend of more responsible consumption.
(2023)The thesis investigates the strategies adopted by luxury ready-to-wear brands to seduce and convince customers to purchase their products in the context of climate emergency and sustainability concerns. The research focuses ... -
Luxury watches as an alternative investment – A qualitative study on how watch specialists see the luxury watch market in Finland
(2023)The demand for luxury watches is growing at a fast phase and luxury watches are not only attracting collectors but also investors. Nevertheless, the knowledge about luxury watches as investments, luxury investment watch ... -
Sensory Marketing in Luxury Industry : investigating the impact of senses on consumers purchasing intention
(2024)Marketing has become a crucial strategy for companies aiming to enhance customer experiences. Nowadays, standing out from the crowd is essential. Investing in new marketing strategies has become the new trend, particularly ... -
The economic influence on the consumer behavior of luxury fashion goods in Lebanon
(2023)The main purpose of this thesis was to discover whether the Lebanese economy and its crisis affected the buying behavior of luxury fashion goods such as Gucci, Prada, Louis Vuitton, Chanel, Burberry etc. The theoretical ... -
The strategy of Event Marketing in luxury brands - Case: La Prairie
(2022)The purpose of this thesis was to observe how luxury brands, and more especially La Prairie, are using Event Marketing as a marketing strategy. Thanks to the implication of an expert through an interview, answers to a ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad














