Theseus - Selaus asiasanan mukaan "market research"
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A business plan for opening a Bangladeshi restaurant
(2022)As the global population becomes more diverse, more people are interested in consuming foods from other cultures, more people are concerned about their health, and eating habits are changing, all of which are contributing ... -
A market research for Puritas Oy - the potential of Leningrad Oblast
(2011)The topic of the thesis was given from a Finnish importer of hygiene product, Puritas Oy. The company was interested in penetrating a new market abroad, more precisely the city of St. Petersburg in Russia. The objective ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
A market research of Finnish consumer perception of Chinese pure tea
(2024)Although coffee is the most popular hot drink in Finland, tea still has a development trend in Finnish culture, especially in the context of increasing consumer demand for natural, organic and healthy products. The purpose ... -
A start-up restaurant’s business plan: authentic Vietnamese kitchen in Vaasa
(2022)The topic for this thesis originated from the desire to set up and run a restaurant that would convey the values of authentic Vietnamese cuisine. The author has a certain understanding of this cuisine and the need of ... -
A Study of Consumer Buying Behaviour and Consumers' Attitude on Sustainable Production and Consumption in the Food and Beverage Sector
(2019)Global consumption patterns are unsustainable. It becomes obvious that efficiency gains and technological advances are not sufficient enough to sustain global consumption. Therefore, consumers have to focus on sustainable ... -
A Vietnam market research : Salli Systems expansion to Asia
(2020)This thesis is a Vietnam market research for a Finnish company- Salli Systems about its main product, which is Salli saddle chair. In specific, the main objective is to study the demand of Vietnamese customers toward the ... -
Addressing Private Label Knowledge Gaps for Optimised Competitive Intelligence
(2020)The purpose of this thesis is to address knowledge gaps in the quest for rationalised competitive intelligence (CI) between competing private label (PL) brands in the Finnish fast moving consumer goods (FMCG) sector. Two ... -
Amazon market entry effects on e-commerce markets and possible future impact on Finland’s e-commerce market
(2022)This thesis has used theory and data to determine what kind of effects the U.S based online retailer Amazon has had in different countries where it has expanded into. By examining case studies from two different countries, ... -
An investigative framework for the expansion of Nordic Plug
(2024)Electronic commerce offers businesses an easily accessible opportunity to expand their operations and connect with customers worldwide. Over the past decade, e-commerce has been steadily rising, and an increasing number ... -
Analysing lingerie market in Helsinki to open a store : Market research
(2022)Lingerie is a means to help women express individuality, freedom and provides many spiritual bene-fits. It has not been constrained by social rules or culture as the same way as outwear. It can be said that lingerie for ... -
Analysis of factor influencing online purchase of childcare products
(2023)This study was developed with the aim of observing and understanding the behaviour of various online shoppers and more specifically the childcare market. The work carried out allowed several conclusions to be drawn and ... -
Analysis of social media influencer marketing in the beauty industry
(2024)This thesis investigates the impact of influencer marketing on consumer behavior in the beauty industry, with a special focus on Generation Z customers. The main objectives of the study are understanding the role of ... -
Analysis of the entry of Finnish early education in the Vietnamese market and opportunities for international co-operation: Case Language Clubhouse Oy Seinäjoki, Finland
(2023)Suomalainen varhaiskasvatus kehittyy vuosi vuodelta sekä kulttuurillisesti että kielellisesti monipuolisempaan suuntaan. Seinäjokelainen Language Clubhouse Oy tarjoaa valtakunnallisesti suomalaisten päiväkotien ... -
Analysis of Vietnamese customers’ purchasing journey for a sucessful market penetration of new coffee product : case Boss coffee
(2019)The coffee industry is seen as one of the most competitive market in Vietnam. There are a lot of big players both local and international which are available since the early 2000s. However, there are still room for new ... -
Analyzing the challenges of advertising in culturally polarizing countries: Brazil and Finland comparison
(2023)Advertisement is essentially the methodology in which organizations distribute messages to their target audiences. Communication is a key component of advertising. Communication entails all the factors in which a message ... -
Assessing potential demand for a new mobile application in the Netherlands : market research in the restaurant industry
(2020)This research paper has analyzed the restaurant market in the Netherlands and assessed the potential viability of the business idea for introducing a new mobile application on the market. This paper aimed to test the extent ... -
Attracting millennials to a restaurant: Case Vino
(2020)The main goal of the thesis is to attract new customers for lunch or dinner in the restaurant Vino. In order to attain that, the current market situation of Vino in Mikkeli was reviewed. During the analysis it was found ... -
Business Approach for Kitchen Rental Company
(2023)The aim of the thesis was to explore the feasibility and potential of a kitchen rental company that provides a unique and flexible space for cooking and enjoying meals. The company utilizes recycled sea containers that are ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Business Opportunities for International Organizations in The Nigerian Market: Case Study: Arbonaut Ltd
(2023)This study assesses Arbonaut’s opportunities to enter and grow in the Nigerian market. It centers on practical approaches to reaching and communicating with prospective customers to generate leads for the organization. To ... -
Business opportunities for Koistinen kantele in Japan : A market survey
(2012)Kantele, the Finnish national instrument, has seen a huge rise in popularity during the last two decades, not only in its native country, but also in Japan. Koistinen Kantele Ltd, the leading kantele manufacturer, has been ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
















