Theseus - Selaus asiasanan mukaan "marketing"

    • A business plan for expanding the market for beeswax wraps in Finland 

      Villegas, Sonja (2024)
      This thesis was carried out based on the author’s business idea. The author wanted to assess the potential of expanding the beeswax wrap market in Finland. A Business Plan was developed to map out a clear path for the ...
    • A business plan for opening a Bangladeshi restaurant 

      Saha, Pratim; Zabed, Md Emran Hossain (2022)
      As the global population becomes more diverse, more people are interested in consuming foods from other cultures, more people are concerned about their health, and eating habits are changing, all of which are contributing ...
    • A Business Plan for Tony Salon 

      Zheng, Chenyi (2023)
      The thesis outlines all the elements of the business plan, which are analyzed step by step through a combination of target customer questionnaires, field observations, and empirical study. The findings highlight the factors ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • A Case Study for improving a Travel’s Company Digital Marketing activities 

      Suskova, Darja (2021)
      The rapid growth of the online travel industry and the travel purchasing behavior of consumers requires a new way for managing the increasing number and quality of tourism traffic. Undoubtedly, with the exponential growth ...
    • A Comparative Investigation into Social Media's Impact on Generation Z and Millennial Consumer Choices. 

      Sokolova, Kseniia (2023)
      This in a bachelor’s thesis performed for the program in Business Service Solutions and Languages with a major specialisation in Marketing Sales and Service. The research concentrates in investigating the impact of social ...
    • A comparative study : China’ s and Vietnam’s inbound tourism marketing strategies 

      Nguyen, Nguyen; Yang, Rui (2021)
      We proposed our main research question as to how China and Vietnam market their countries as international tourism destinations? To gain a better result of the main research question, we also had three sub-questions to ...
    • A comparison of Bangladesh and Finnish tourism 

      Sun, Afsana; Tarafdar, Rajib (2023)
      The thesis aimed to analyze Cox's Bazar and Lapland, the popular tourist destinations in Bangladesh and Finland. Respectively, this thesis assessed the state of tourism in Cox's Bazar and Lapland in Bangladesh and Finland. ...
    • A critical look at Affiliate Marketing in Vietnam 

      Luu, Nhi (2022)
      The remarkable development of e-commerce in Vietnam has encouraged a great number of large-scale, as well as small and medium-sized companies to continuingly enhance their digital marketing campaigns to take the leading ...
    • A customer focused change management journey via customer segmentation 

      Pineda Alfaro, Eduardo (2020)
      This thesis covers, with a sample business case, the changes of an established organisation towards a more customer focused management. The change process will use the customer segmentation methodology as a reference point ...
    • A Diary Thesis on Professional Development as an Application Manager 

      Rusi, Teemu (2023)
      The objective of this diary thesis was to analyse a ten-week period of working as an application manager. The purpose of the thesis was to create guidelines for more effective customer meetings and to interview a company ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • A Digital Marketing Strategy for Fashion For You 

      Pllashniku, Gresa (2023)
      This thesis report outlines the research and development process involved in formulating a digital marketing strategy for the Fashion For You case company which operates as a small-sized entity catering to both B2B (business ...
    • A green marketing case study 

      Linnakangas, Miina (2022)
      Global chemicals production and use of chemicals will increase in the coming years. One of the main reasons behind biodiversity decline is chemical pollution. Consumers’ buying behaviour and companies’ actions towards ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • A guide to arrest failure in food trailer start-ups 

      See, Tai Lee (2022)
      This thesis was commissioned by Penang Street Deli, a new start-up food trailer that serves Penang street food in Tampere. The commissioner realised that today, a lot of new entrepreneurs jump into the mobile food vending ...
    • A guide to starting an off-grid cabin business in Lapland, Finland. 

      Rönnberg, Stefan (2023)
      The purpose of this paper is to develop a guidebook to entrepreneurs interested in starting an off-grid cabin rental business in Lapland, Finland. In the context of a growing tourism sector in Lapland and a global growing ...
    • A Lubricant Company’s Advertising Agency Selection 

      Rahman, Md Asifur (2024)
      Advertising is necessary for lubricant companies, as the industry turnover is around USD 164 billion worldwide. However, previous studies have not examined the choice of advertising agencies. Therefore, the study aims to ...
    • A market research for Puritas Oy - the potential of Leningrad Oblast 

      Juvani, Annika (2011)
      The topic of the thesis was given from a Finnish importer of hygiene product, Puritas Oy. The company was interested in penetrating a new market abroad, more precisely the city of St. Petersburg in Russia. The objective ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • A marketing communication plan for company X in China 

      Zhao, Shiqi (2022)
      The main purpose of this thesis project is to assist company X in designing a marketing communication plan with the aim of explicating how to best market intimate care products to women in China. Thus, a further pur-pose ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • A marketing communication study : Case Best-Hall Oy 

      Lindholm, Johanna (2011)
      The aim of the thesis was to search answers to questions the company Best-Hall had. The theoretical framework supports the surveys made and seeks to explain the reasons behind the questions asked. It is concentrated on ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • A marketing e-guidebook for Finnish businesses in Hong Kong 

      Nguyen, Tracy (2024)
      The objective of the thesis is to gather marketing ideas to support marketing strategies of businesses in a foreign business environment. The introduction part explains the background of opportunities and challenges ...
    • A marketing plan for Bistro Koi 

      Zhou, Zicheng (2023)
      Competition becomes tougher as more and more Japanese restaurants are established. To survive, Bistro Koi needs a marketing plan to help differentiate from competitors. This bachelor’s thesis looks at how to create a ...