Theseus - Selaus asiasanan mukaan "marketing communication"
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A B2B Marketing Communications Plan
(2016)This thesis was made as a development plan for a Vietnamese trade business selling advanced equipment – Machinery and Informatics Technology Joint Stock Company (MIT Jsc.). The expected outcome of the thesis is a digital ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
A Digital Marketing Strategy for Fashion For You
(2023)This thesis report outlines the research and development process involved in formulating a digital marketing strategy for the Fashion For You case company which operates as a small-sized entity catering to both B2B (business ... -
A Marketing Analysis: Finnish Small and Medium-sized Design Companies in Japan
(2020)The purpose of this thesis is to describe Japan as a market region, buying behavior of the Japanese customers, and the interest towards Finnish design products, such as bags, jewelry, and home décor. PESTLE Analysis and ... -
A marketing communication plan for company X in China
(2022)The main purpose of this thesis project is to assist company X in designing a marketing communication plan with the aim of explicating how to best market intimate care products to women in China. Thus, a further pur-pose ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
A marketing e-guidebook for Finnish businesses in Hong Kong
(2024)The objective of the thesis is to gather marketing ideas to support marketing strategies of businesses in a foreign business environment. The introduction part explains the background of opportunities and challenges ... -
A research on controversy marketing of Nike
(2023)Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ... -
A Study of Community Engagement on Discord for Game Marketing- Case TJR Games Oy
(2019)Author: Greenberg Miriam Title of the Publication: A Study of Community Engagement on Discord for Game Marketing- Case TJR Games Oy Degree Title: Bachelor of Business Administration, International Business Keywords: ... -
Adapting digital marketing in FMCG market : A Case study of Fu-Wang Foods
(2023)Nowadays, social media, video-content apps, and the internet are where most individuals spend their time. The reality of consumers has changed, and many now lead parallel lives while maintaining a significant online presence. ... -
Ai in Digital marketing
(2024)This thesis investigates the profound influence of artificial intelligence (AI) on digital marketing, employing a rigorous methodology that involves surveying two distinct groups: social media users and random professionals. ... -
Airline marketing communications on corporate environmental responsibility : case study of CER-related social media marketing communications at Finnair, Lufthansa Group and Air France-KLM Group
(2019)With the increasing trend of passenger air travel comes an increasing concern for the environmental impact it is causing. While passenger numbers in aviation are rising, so is the pressure on airlines to report what they ... -
An in-depth study on how to develop marketing activities and customer relationships : Case: Upgraded ry
(2023)This master’s thesis was commissioned by Upgraded ry, which is a non-profit association for health and well-being startups and innovations in Finland. The author of this master’s thesis worked as a marketing strategy intern ... -
Analysing Nordcloud's Email Campaigns: Strategies for Enhanced Effectiveness
(2024)In the constantly evolving digital landscape, efficient email marketing serves as a fundamental element for engaging customers and achieving brand visibility. This paper delves into a detailed examination of Nordcloud's ... -
Analysis of Marketing Communication Strategies Employed by Small-Scale Mexican Cosmetic Enterprises and Global Cosmetic Industry Leaders for a Sustainable Image Creation
(2024)This bachelor’s thesis examines the marketing communication approaches employed by these two segments of the cosmetics industry. The study was based on/involved both quantitative and qualitative methods. First, the study ... -
Analysis of social media influencer marketing in the beauty industry
(2024)This thesis investigates the impact of influencer marketing on consumer behavior in the beauty industry, with a special focus on Generation Z customers. The main objectives of the study are understanding the role of ... -
Analyzing and developing business to business marketing strategy case study VNPT-IT
(2020)VNPT Information Technology is a company operating in information technology business which was established in 2018. It is a subsidiary of VNPT Group with the task of developing information technology products and services ... -
Art and Brand Identity: Turning Art Into Business
(2019)This thesis research was conducted in order to construct the brand communication image and implementation for the company Aeffe Moncco. The necessity appeared due to the difficulty found to enter the Finnish art market, ... -
Attracting International XAMK Students to Youth Services in the Kouvola region
(2023)Brand awareness presents an essential aspect for both profit-driven and nonprofit organisations. Marketing communications, in turn, is a highly effective way of generating greater brand awareness, and non-profit organisations ... -
Augmented reality packaging in food & beverages industry
(2019)The purpose of the study was to describe and analyse the concept of augmented reality packaging and to justify that it is an effective marketing communication tool that can be used to increase the attractiveness of the ... -
Authentic Rainbow Marketing – Avoiding Pitfalls in Pinkwashing
(2022)This Bachelor’s thesis examines rainbow marketing as a concept and the factors making it authentic or inauthentic. The primary aim was to give insight to companies on what consumers perceive as authentic or inauthentic ... -
B2B Digital Marketing Plan Case: Kelosound Oy
(2024)This project-based bachelor’s thesis discusses Business-to-business digital advertising for the case company. The primary objective of the study was to make a Business-to-business digital marketing plan for Kelosound Oy, ...

















