Theseus - Selaus asiasanan mukaan "music industry"
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Artist websites with an appeal to record labels
(2022)To get recognized and promoted worldwide, a musician could consider getting signed to a record label that can handle marketing matters for them. On the other hand, an artist needs a clear marketing channel to be exposed ... -
Basics of music entrepreneurship
(2021)The purpose of the thesis is to create an e-guidebook in order to become an entrepreneur in the music industry, a music entrepreneur. The e-guidebook material introduces the initial steps to establish a business, taking ... -
BRAND COLLABORATION BETWEEN ARTISTS AND COMPANIES
(2021)This thesis aimed to investigate the cornerstones of effective brand cooperation, what factors influence the acceptance or rejection of collaboration, and does international cooperation have any unique features. The research ... -
Building a Career as an Independent Artist in the Digitalised Music Industry
(2022)The purpose of this study was to find out how can an independent artist forge a living in today’s music industry. The industry has experienced extensive changes due to digitalisation making it possible to pursue a music ... -
Creating a Marketing Campaign for an independent musician, Mawunan
(2021)Over the last decade, the music industry, like many other industries, evolved tremendously with the growth of the internet. Indeed, music labels as well as musicians changed their marketing methods to remain relevant and ... -
Creating a social media strategy for a classical guitarist : case David Cardenas
(2023)The internet has transformed the ways in which humans socialize and conduct business over the past decades. These transformations have reshaped the music industry, and all the actors in the business have had to re-evaluate ... -
Digital Entertainment Market Analysis
(2022)The purpose of this thesis is to conduct market research on the digital entertainment industry and find out what has made this area of the entertainment business so successful. The main goal is to analyze the methods, ... -
Distribution and Consumption of Music in a Digital Environment
(2021)The subject of this thesis was music consumption, how it has evolved throughout the past two centuries and how it works in the 2020s. The commissioner of this thesis was the author himself. The objective of the thesis was ... -
Exploring gender inequality in the music industry : an examination of barriers and opportunities for women in audio
(2023)This thesis explored the persistent issue of gender inequality within the music industry, specifically investigating the challenges faced by women in roles such as audio engineers, producers, and positions that include ... -
Future of Artificial Intelligence in Music Industry: The Connection Between Generative AI And Music Production
(2024)In the era of digitalization and technological progress, artificial intelligence is a fast-developing technology which plays a significant role in our lives. Nowadays AI is incorporated in many business fields, including ... -
Gender inequality in the music industry : reaching for equality
(2023)Throughout history, the music industry has been predominantly male-dominated, and female musicians have frequently encountered significant barriers to achieving success and recognition in this field. The barriers have many ... -
Global marketing of the Korean music industry turns into global marketing of Korea : Case study: K-pop group BTS
(2023)In recent years, the world has witnessed a booming growth in the Korean music industry with significant impacts that are not only limited to entertainment. This rapid development is based on successful marketing strategies ... -
How to build a solo career in the music industry?
(2023)Building a solo career in the modern music industry is a highly popular and competitive business, which lacks clear guidance in achieving a successful solo career. The purpose of this thesis was to give an overview and ... -
How to handle stress and anxiety in music production?
(2024)The music industry does not provide mental healthcare for people working in music production. Everybody must find their own methods and solutions for their mental health problems. Most music producers and audio engineers ... -
How to make it as a band or artist in the 2020´s
(2023)The music business is a big business that keeps changing all the time. To be part of that business it is important to understand the changes that happen and to have the ability to adapt to those changes. This is an ... -
Impact of the corona pandemic on the music industry in Finland
(2024)COVID-19-pandemia on vaikuttanut syvästi eri aloihin maailmanlaajuisesti, ja Suomessa musiikkiteollisuus on joutunut kohtaamaan merkittäviä haasteita ja muutoksia. Tässä tutkielmassa tarkastellaan pandemian vaikutuksia ... -
Independent by choice : a critical study of international songwriting and artist culture.
(2024)This thesis delves into the landscape of the global music industry, exploring the perspectives and experiences of songwriters and artists regarding independence. Employing qualitative research with thematic analysis of ... -
K-pop as music, industry and market : publishing and songwriting for music export to South Korea
(2020)The purpose of this thesis was to provide useful information to Finnish publishers and songwriters who would be interested in K-pop. The overall research was implemented through in-depth analyses of the music, the local ... -
Key factors in commercial success of rap artists in Finland
(2023)Tämän opinnäytetyön tarkoituksena oli tarkastella ja määritellä keskeisiä tekijöitä, jotka vaikuttavat rap-artistien kaupalliseen menestymiseen Suomessa. Tutkimuskysymyksissä tarkasteltiin suomalaisen musiikkiteollisuuden ... -
Making a Living out of Producing
(2019)The purpose of this thesis is to provide information on the work of a producer and tips on creating sustainable business out of producing. It is written as a handbook for people who are interested about becoming a producer, ...


















